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Salary
$76k – $142k per year (Estimated)
Location
In office (Hoevelaken)
Seniority
Staff · 10+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Founded in 1982 in Portland, Oregon, Wieden+Kennedy is one of the world's largest independent advertising agencies. The company is globally renowned for creating provocative, culturally impactful marketing campaigns for major international brands, most notably coining Nike's iconic "Just Do It" slogan. Operating offices across North America, Europe, and Asia, it provides full-service creative, strategy, media, and production services to shape consumer culture.

#BETHEDIFFERENCE

If making a difference matters to you, then you matter to us.

About the Team

Wolters Kluwer’s Digital Experience Group (DXG) designs and delivers user-centered solutions across our global Tax & Accounting portfolio. In the Netherlands, we support tax professionals and accountants with mission-critical software that enables compliance, advisory excellence, and operational efficiency in a highly regulated environment.

Our UX organization partners closely with Product Management,Engineering teams& researchteamsto create solutions that are not only usable but strategically differentiated. Weoperatein complex multi-role, multi-regulatory contexts where precision, trust, and responsible innovation are essential.

About therole

AsLead CX/UX Designer - Tax & Accounting Netherlands, you own the design direction for a product line within the Dutch Tax & Accounting business unit. You align user needs, business strategy, and technical feasibility to deliver high-impact experiences across multiple products.

You combine strategic design leadership with people management. You will guide and develop a team of 4-5 designers, shaperesearchand design strategy at portfolio level, and ensure that UX capacity is aligned with roadmap prioritiesand initiatives.

This role requires the ability to influence senior stakeholders, and hands-on leadership insupportingresearch, service design, AI-enabled experiences, and responsible design practices.

Essentialduties andresponsibilities

Strategy &portfolioleadership

  • Own and drive the design direction across multiple products within the Dutch Tax & Accounting portfoli
  • Align user insights, BU priorities, AI/technology capabilities, and regulatory constraints into cohesive experience strategies
  • Contribute to Business Unit visioning and annual planning cycles
  • IdentifyUX capacity gaps and proactively escalate needs during roadmap and budget discussions
  • Partner withstakeholders toinform hiring and budget allocation decisions
  • Translate strategy into clear UX priorities that support measurable product line impact

Userresearchstrategy &execution

  • Lead research strategy acrossportfolios.

  • Collaborate with the research team onresearch studies for multi-role, multi-regulatory environments (e.g., accountants, SMEs, advisors)

  • Collaborate on AI (research) initiatives to inform intelligent and agentic user experiences

  • Engage senior stakeholders across Product, Engineering and Design to define research directionin collaboration with the researcher.

  • Apply service design methods such as ecosystem mappingand end-to-end journey modeling

  • Define and evolve maturity models for user understanding across personas and segments

  • Merge behavioral analyticsandqualitative researchinto actionable insights

  • Identifycross-product patterns in Job Maps and workflow behaviors

Designleadership &delivery

  • Provide daily direction,coachingand feedback to 4-5 designers

  • Ensure consistent application and evolution of the Wolters Kluwer Product Design System

  • Plan andfacilitateDesign Thinking workshops,brainstormsessions, and strategic alignment workshops

  • Act as primary liaison between UX, Product Management and Engineering

  • Maintainhigh standardsof accessibility (WCAG),usabilityand technical feasibility

  • Guide the integration of AI-powered experiences, prompt design, LLM orchestration and responsible AI principles

  • Define UX and AI evaluation metrics to measure impact

Job Qualifications

  • 10+ years of experience in UX/Product Design, preferably in complex B2B software environments

  • Proven experience leading design across multiple products or a product line

  • Experience managing designers (direct reportsrequired)

  • Deep understanding of Lean Product and Lean UX principles

  • Experience working in cross-functional teams

  • Ability tooperatewith limited guidance and make independent strategic decisions

Experience in Tax & Accounting or other regulated industries is highly desirable.

Technical Skills

  • Experience with design systems and scalable UX patterns

  • Strong knowledge of WCAG standards and accessibility compliance

  • Experience synthesizing qualitative research and quantitative analytics

  • Familiarity with AI-enabled interfaces, prompting strategies and evaluation frameworks

  • Advancedproficiencyin Figma

  • Understanding of HTML5/CSS3 fundamentals

  • Experience working in Agile software development environments

  • Clear articulation of your leadership role, teamcollaborationand measurable impact

You should be prepared to present case studies to senior stakeholders.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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