Marketing Engineer

About Fabric Health

At Fabric Health, we are powering boundless care by solving healthcare’s biggest challenge: clinical capacity. We aren’t here to disrupt healthcare; we’re here to fix it. We unify the care journey from intake to treatment, using intelligent automation to remove administrative burdens and make care delivery 2-10x more efficient. Our technology empowers clinicians to move faster and focus on what matters most: the patient.

We are a mission-driven team of brilliant minds trusted by leading organizations including Intermountain Health, OSF HealthCare, SSM Health, and MUSC Health. Our vision is backed by premier investors such as Thrive Capital, GV (Google Ventures), General Catalyst, and Salesforce Ventures. We move quickly for good reason, listen deeply to solve big challenges, and build products with the same care and quality we’d want for our own loved ones.

Learn more: About Us | News & Press | LinkedIn | Careers

About the Role

Every paid click, signup, and booked visit on our direct-to-consumer virtual care app runs through a chain of tags, events, and vendor integrations. That chain has to be accurate enough for Growth to commit budget against it, and disciplined enough that a patient's health information never ends up in an ad platform. As our Marketing Engineer, you own that chain end-to-end: Segment as the hub, the instrumentation in our product, the HubSpot marketing site, and the consent and audit controls that keep all of it defensible.

You sit in the engineering org and work across analytics, marketing, growth, and product. The lines are clear. Marketing and Growth lead campaign strategy and execution, Analytics leads measurement and analysis, and Legal and Security define data handling requirements. You own integrations, instrumentation, consent implementation, and technical reliability, and you hold the technical bar for how marketing data is collected, stored, and protected. Together, you prioritize the work that helps teams launch faster and make decisions with data they can trust.

The stakes are concrete. Tracking pixels on telehealth sites have drawn direct warnings from the FTC and HHS, and our stack has to meet HIPAA, SOC 2, and state consumer health data laws without slowing every launch to a crawl. You treat compliance as an engineering problem, with tests, logs, and documentation behind every claim. You also work the way our engineering team works, using AI coding tools to write and test instrumentation, check tracking plans, and catch broken events before anyone in Marketing notices.

What You'll Do

As our Marketing Engineer, your primary responsibilities include:

Marketing Data & Instrumentation

• Own and maintain our marketing tech stack end-to-end, with Segment as the central hub for data collection and routing across our vendor ecosystem.
• Implement and maintain events and analytics across our React/Next.js frontend and Django backend, writing clean, testable instrumentation code that engineering teams are proud to ship.
• Govern our event taxonomy in Segment Protocols, keeping the tracking plan documented, versioned, and enforced so a renamed event never silently breaks a dashboard.
• Build monitoring and alerting for pipelines and destinations so dropped events, duplicate conversions, and failing integrations surface before Marketing notices.

Privacy, Consent & Compliance

• Ensure PHI and PII are handled appropriately across the marketing stack, including proper data masking, consent management, and access controls.
• Implement consent capture and propagation from our consent platform through Segment to every downstream destination, so a patient's choice holds everywhere their data could travel.
• Build and maintain audit logging and data access trails for marketing data systems, so we can demonstrate our compliance posture to our legal team at any point.
• Partner with Legal and Security to turn data handling requirements into technical controls, and review each new marketing vendor and integration against them before it goes live.

Growth Infrastructure & Marketing Site

• Build and maintain components and templates for our marketing site, hosted on HubSpot.
• Collaborate with engineering on A/B testing infrastructure, feature flags, and growth experiments, contributing to shared systems rather than one-off scripts.
• Partner with Marketing to instrument campaigns, build conversion funnels, and surface growth insights, translating business questions into well-defined data requirements.
• Use AI coding tools such as Claude Code, Cursor, or GitHub Copilot to draft instrumentation, generate tests, and audit tags and tracking plans faster than manual review allows.

Why You Might Be a Good Fit

• You have shipped instrumentation that a growth team actually bet budget on, and you know the difference between an event that fires and an event that is right.
• You treat a tracking plan like an API contract: named deliberately, documented, versioned, and tested.
• You get real satisfaction from making a messy vendor ecosystem reliable, and you would rather build monitoring once than debug the same broken destination every month.
• You see privacy and consent as design constraints to build around, not obstacles to route around.
• You move comfortably between a Next.js component, a Django model, a HubSpot template, and a Segment Function in the same week.
• You can explain to a marketer why a conversion count dropped, and to a lawyer exactly where a field goes, in plain language both of them trust.
• You use AI tools every day to write, test, and review code, and you check their output as carefully as you would a teammate's.

This Might Not Be The Right Fit If...

• You want to own campaign strategy or media buying. Marketing and Growth lead that work; you build what makes it run.
• You want to be the analyst. Analytics owns measurement and analysis; you make sure the data they rely on is complete and correct.
• You prefer pasting tags into a tag manager over writing tested, reviewed code in a shared codebase.
• You see consent rules, audit trails, and data handling reviews as paperwork rather than part of the engineering.
• You want a narrow lane. This role spans frontend, backend, CMS, and vendor integrations by design.

Your Qualifications

• 3+ years in a marketing engineering, growth engineering, or analytics engineering role.
• Fluency in JavaScript/TypeScript, and comfort reading or writing Python in a Django codebase.
• Hands-on experience with Segment, including sources, destinations, Protocols, and Functions.
• Experience in event governance: defining, documenting, and managing an event taxonomy as products and campaigns change.
• Experience with content management systems at an integration level, as a builder of components, templates, and integrations rather than only a user.
• Experience building or contributing to audit logging, access control, or compliance-oriented tooling.
• Familiarity with consent management platforms (OneTrust, Osano, or similar) and their technical implementation.
• Daily use of AI coding tools in your development workflow, with the judgment to verify what they produce.
• Clear communication with both engineering peers and non-technical marketing and legal stakeholders.

Bonus Points

• Prior work in a healthcare, healthtech, or other regulated industry, especially with PHI under HIPAA.
• Experience with experimentation platforms such as LaunchDarkly, Optimizely, or GrowthBook.
• Experience implementing server-side, Conversions API-only integrations for Meta or Google Ads, with no browser pixel.
• HubSpot CMS development experience, including HubL, custom modules, and themes.

The national pay range for this role is $100,000.00 - $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. This role is also eligible for a target annual bonus and Fabric's Canadian employee benefits. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.

At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.

Recruitment Fraud Alert: Protect Yourself

Fabric Health is aware of scammers attempting to impersonate employers. To ensure that any recruiting contact you receive is legitimate, please adhere to the following:

• Verify the Domain: Official recruitment emails will only come from addresses ending in @fabrichealth.com or @gem.com. No other domain names are legitimate.
• Official Interview Tools: We use Gem for our recruitment process and Google Meet for all video interviews. Google Meet is always the platform used for your first interview; you will never be sent a Zoom link to set up or conduct an initial interview. All interviews are conducted via video unless specifically stated by our team as an audio call. We never conduct interviews via chat, social media, Skype, or WhatsApp.
• Zoom Usage: Zoom is utilized only for specific meetings set directly by our team for purposes outside of the standard interview process (e.g., coordination or onboarding discussions). It is never the first link you will receive from us.
• Authorized Contact & Texting: Fabric will only contact you if you have submitted an application or if you are connected to a current employee who shared your information with us. We will only send text messages if you have provided explicit authorization and consent, either through your application or while communicating directly with our team. If you have not explicitly authorized us to reach out, treat any SMS or unsolicited outreach as fraudulent and do not respond.
• Sensitive Data: We will never ask you for sensitive personal or financial documents (ID, banking info, SSN) during the application, interview, or candidacy stages. All sensitive data is handled through secure internal systems post-offer.
• Verify the Team: You can reference LinkedIn to verify members of our recruiting team; however, please remain vigilant as scammers may create fraudulent profiles. Always cross-reference the sender's email domain with our official @fabrichealth.com address.

If you question the validity of a contact or receive a suspicious message, do not click any links. Please submit a report via this link: https://forms.gle/N1AGAiXcAL2W57H9A

Please note: The security inbox is for reporting fraudulent activity only. Do not email this address for application status updates or to share application materials, as these will not be reviewed. Applications are only accepted and reviewed if submitted through our official application portal, and no application status information will be provided via the security email.