SEO Copywriter

Workana • Spanish: C1 • PHP • 18 days ago
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≈ $73k – $206k per year (Estimated)
Location
Remote (United States)
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Workana

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD.
workana.com • HQ: Buenos Aires, Argentina • Freelance & Talent Marketplaces • Internet Services • 501-1000 employees

Sobre el rol

Buscamos un/a SEO Copywriter con enfoque estratégico y creativo, responsable de generar contenido optimizado para motores de búsqueda que impulse el tráfico orgánico, mejore el posicionamiento de la marca y contribuya a la generación de leads. Este rol trabajará de cerca con los equipos de marketing, producto y ventas para alinear el contenido con los objetivos del negocio.

Responsabilidades

  • Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing.
  • Realizar investigación de palabras clave y análisis de tendencias de búsqueda.
  • Optimizar contenido existente para mejorar su posicionamiento en buscadores.
  • Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto.
  • Asegurar la coherencia del tono de voz de la marca en todos los contenidos.
  • Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas.
  • Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).

Requisitos

  • Experiencia previa como SEO Copywriter, Content Writer o rol similar.
  • Conocimiento sólido de SEO (on-page y básico de off-page).
  • Experiencia utilizando herramientas como Google Analytics, Search Console, SEMrush, Ahrefs o similares.
  • Excelente redacción y ortografía en español (inglés es un plus).
  • Capacidad para interpretar datos y convertir insights en acciones de contenido.
  • Organización y capacidad para manejar múltiples proyectos simultáneamente.

Deseable

  • Experiencia en empresas SaaS o tecnología.
  • Conocimiento en inbound marketing y automatización.
  • Experiencia trabajando con CMS (WordPress u otros).
  • Nivel intermedio/avanzado de inglés.
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