VP, Platform Data Enablement
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
Why we're hiring:
WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation.
WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI - delivering better-informed creative ideas faster, at scale and at lower cost.
We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.
We are seeking a strategic and commercially driven leader to represent and execute WPP’s data partnership strategy with Media Owners and Platforms. This role will be critical in scaling local markets Data Strategies Globally
You are:
- A data leader with strong experience in partnerships and platform ecosystems with a robust knowledge of the AdTech industry
- Commercially minded, with experience negotiating and managing strategic partnerships
- Skilled at navigating complex, cross-functional environments and influencing senior stakeholders
- Experienced in navigating cross functional conversations to deliver exceptional client value
- A strong operator, able to drive both strategic initiatives and execution
- Collaborative, driven, and comfortable operating in ambiguity
What you'll be doing:
Strategic Leadership & Vision:
- Define and execute Global priorities for platform partnerships
- Work closely with Investment to understand priorities and new solution offerings
- Provide strategic leadership and oversight for all platform partnership activities, anticipating future data and technology needs. This role is focused on Data Supply from the Media Owner Ecosystem
- Lead all local teams and set framework processes to enable growth in each market
- Position WPP as the premier partner for innovative data.
Integration & Innovation:
- Be a thought leader for Data Enablement across WPP working closely with DTA to understand Global needs and product enhancements
- Drive the development of agentic workflows that simplify data access and integration, reducing reliance on multiple applications and streamlining operations.
- Identify and scale client adoption of Data Products across WPP
What you'll need:
- Significant experience in data partnerships, licensing, or data-driven platform ecosystems
- Proven track record of identifying, negotiating and scaling strategic partnerships
- Strong commercial acumen and experience managing complex agreements
- Experience working across cross-functional teams in matrixed organizations
- Ability to align global strategy with local market execution
- Strong stakeholder management and influencing skills
- Driven, collaborative, and comfortable working in both structured and ambiguous environments
Who you are:
You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
You're optimistic: We believein the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
What we'll give you:
Passionate, inspired people - We aim to create a culture in which people can do extraordinary work
Scale and opportunity - We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
Challenging and stimulating work - Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
#LI-Hybrid
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
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$125,000—$295,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.