Ad Ops Coordinator

The Digital Media Ad Ops Coordinator is an essential member of our media team who helps ensure digital campaigns run smoothly and deliver measurable results for our clients. In this entry-level position, you will assist with campaign setup, tracking, quality assurance, and performance reporting across a variety of platforms. You will work closely with Media Buyers and learn the ins and outs of digital advertising operations. This role is a great opportunity for someone who enjoys data, is excited to learn new tools, and likes putting organizational skills to work in a fast-paced, collaborative environment.

Key Responsibilities

• Build and implement digital tracking assets such as UTM parameters, standard GCM tags, click trackers, and floodlight pixels across multiple platforms
• Perform weekly and monthly quality assurance checks on digital ad assets to ensure proper functionality and accurate delivery
• Pull weekly campaign performance data and assist Media Buyers with identifying trends and insights that support optimization efforts
• Compile and prepare monthly performance reports using platform data to evaluate campaign effectiveness
• Assist with the creation and deployment of floodlight and pixel tags using Google Campaign Manager and Google Tag Manager
• Participate in ongoing training to build knowledge of analytics tools, tracking technologies, and ad platforms
• Support hands on keyboard campaign setup within The Trade Desk platform in collaboration with Media Buyers
• Assist with trafficking, targeting, and creative assignment under the guidance of senior team members
• Support campaign execution within The Trade Desk with opportunities for increased responsibility over time
• Work closely with Media Buyers to meet deadlines and support campaign KPI delivery
• Communicate effectively with cross-functional teams to ensure smooth and timely campaign launches

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Internship experience in digital media.
• Proficiency in Microsoft Excel, including formulas, formatting, and pivot tables
• Strong attention to detail with a proactive and problem-solving mindset
• Excellent organizational and time management skills
• Ability to collaborate effectively in a fast-paced, team-oriented environment