AEM - UI EDS - Technical Lead / Frontend development Lead

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on LinkedIn  #WeAreVML.

Opportunity

We are looking to employ a passionate, enthusiastic, and consulting focused candidate into the India professional services team. As a Technical Lead, you will develop and implement customer web platforms using front end technologies. This involves defining scope, timelines, technical solutions and leading the end to end delivery. You will drive customer communication, engage customers, facilitate development, ensure adoption and adherence to best practices and mentor team of developers. The ideal candidate is customer-centric, collaborative, and fosters inclusivity, authenticity, and trust across teams. 

Experience in Years: 10+ years of relevant experience

Responsibilities

• Participate in Discovery sessions to identify business priorities and expectations of authoring experience in CMS. 
• Lead workshops between creative, content teams, and development teams in relation to template and component identification and requirements, and governance strategy between development and authoring tasks. 
• Collaborate and work closely with customer and manage expectations, ensure clear communication, define scope, agree on timelines and manage client dependencies. 
• Gather business requirements and translate them into technical solutions. 
• Lead story/task grooming sessions and evaluate the dependencies and prerequisites for the tasks. 
• Lead greening sessions and ability to solution and estimate efforts. 
• Design, build, and maintain highly reusable JavaScript, HTML and CSS code. 
• Review PRs and manage quality of development, coach and mentor team on development skills and ensure adherence to best practices. 
• Support client content team on platform usage, guidance and support. 
• Manage feature/product demos to customer. 
• Lead retrospective workshop at conclusion of project; capture and up-level actionable recommendations. 
• Collaborate with Sales on GTM service offerings and pre-sales inquiries. 
• Coordinate customer feedback with product teams 
• Research trends for design & front-end technologies to support improving design/front-end workflows. 

Requirement

Soft skills:  

• Strong problem-solving skills. 
• Experience working in a globally dispersed scrum team. 
• Demonstrated experience in Agile methodologies. 
• Collaboration and engagement skills. 
• Experience working with Communications and/or Marketing teams and/or Design Agencies. 
• Demonstrated adaptability, goal orientated and innovative individual. 
• Strategic problem solver and can relate the day-to-day details with broader business objectives. 
• Experience in leading a project team. 
• Experience in working directly with customer. 

Technical Skills:  

• Experience with any known CMS with functional knowledge of template editor and content author roles. 
• Expertise in responsive design and mobile application design. 
• Expertise in front-end development, especially JAM stack 
• In depth knowledge in HTML5, CSS3 (Less, Sass is a plus), knowledge of BEM methodology is preferred. 
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model. 
• Detailed knowledge of JavaScript (ES6 is a plus). 
• Experience with Atomic design paradigm is a plus. 
• Expertise in Design systems, Style guides, Pattern libraries 
• Familiarity with RESTful and GraphQL APIs. 
• Familiarity with Micro Front End concepts and Headless Implementation would be a plus.  
• Understanding of Web Accessibility WCAG guidelines. 
• Understanding of content authoring and ensuring usability and intuitiveness for a content author while using a CMS. 
• Understanding of information architecture and creating appropriate content structuring 
• Familiarity in Adobe XD, or other design tools such as Sketch or Figma. 
• Familiarity with modern front-end build pipelines and tools. 
• Familiarity with code versioning tools such as Git. 
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc. 
• Ability to understand business requirements and translate them into technical requirements. 
• A knack for benchmarking and optimization. 
• Deep understanding of core web vitals, web performance optimization techniques and best practices. 

Adherence to

• Software development standards 
• Agile methodologies 
• Quality assurance 
• Standards Governance

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains  for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion  Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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