Digital Partner Marketing Manager

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on LinkedIn  #WeAreVML.

Your role in a nutshell

As the Digital Partner Marketing Manager, you will be responsible for enabling a portfolio of strategic technology partners to successfully plan, execute and optimise go-to-market (GTM) marketing initiatives that drive pipeline, customer acquisition and measurable business outcomes.

Working closely with client stakeholders and partner marketing teams, you'll translate strategic priorities into actionable marketing plans, providing guidance throughout campaign execution while leveraging data and insights to maximise performance. You'll act as a trusted advisor to partners, helping them accelerate growth through scalable, repeatable marketing programmes aligned with broader business objectives.

Key Responsibilities

For our business to succeed, you'll play a critical role across partner strategy, campaign execution and performance management. Your key responsibilities include:

Partner GTM Strategy & Planning

• Develop and execute strategic go-to-market marketing plans aligned to client priorities and solution offerings.

• Translate complex marketing strategies into clear, practical plans that partners can execute.

• Define target audiences, messaging, value propositions and channel strategies.

• Collaborate closely with client stakeholders, partner managers and sales teams to align marketing priorities.

Campaign Activation & Execution

• Guide partners through the end-to-end execution of digital marketing campaigns.

• Enable partners to leverage available campaigns, incentives and marketing programmes.

• Ensure campaigns are delivered efficiently while following established best-practice frameworks.

• Drive consistent and scalable execution across your assigned partner portfolio.

Pipeline & Performance Management

• Drive partner marketing activity that contributes to lead generation, pipeline growth and opportunity creation.

• Monitor campaign performance across key funnel metrics, including leads, referrals and pipeline.

• Analyse campaign data and provide recommendations for optimisation and continuous improvement.

• Ensure marketing activity is measurable and directly linked to business outcomes.

Partner Relationship Management

• Build trusted relationships with partner marketing teams and senior stakeholders.

• Manage a portfolio of approximately 15-20 strategic partners.

• Influence partner priorities through strong communication and consultative engagement.

• Lead partner meetings, planning sessions and marketing workshops with confidence.

Data-Driven Marketing

• Use dashboards and reporting tools to prioritise marketing investment and activity.

• Identify risks, opportunities and performance gaps early and recommend corrective actions.

• Translate campaign insights into practical recommendations for partners.

• Maintain governance, reporting accuracy and consistent use of marketing performance frameworks.

Operational Excellence

• Manage multiple partners using structured frameworks, templates and playbooks.

• Deliver consistent, high-quality execution across planning, delivery and reporting cycles.

• Contribute to globally standardised marketing processes while adapting to local market requirements.

• Maintain strong organisation and execution across multiple concurrent priorities.

Required Experience, Skills & Capabilities

• 8-10+ years' experience in B2B, digital or partner marketing, preferably within the technology sector.

• Proven experience working with channel or alliance partners, including software vendors, systems integrators, managed service providers or similar partner ecosystems.

• Strong experience developing and executing go-to-market strategies and demand generation campaigns.

• Excellent understanding of digital marketing channels, customer journeys and marketing funnel optimisation.

• Strong commercial acumen with a focus on pipeline generation and measurable business outcomes.

• Experience analysing campaign performance using dashboards, reporting tools and marketing analytics.

• Outstanding stakeholder management and relationship-building skills.

• Ability to influence and collaborate across cross-functional teams without direct authority.

• Highly organised with the ability to manage multiple partners and competing priorities simultaneously.

• Strong communication, presentation and facilitation skills.

• A proactive, solutions-focused mindset with exceptional attention to detail.

• Comfortable working in a fast-paced, structured and evolving environment.

VML AUNZ HIGHLIGHTS

There are many things that make VML an awesome place to work, but we think there are a few worth mentioning:

• Energise Leave - 5 paid afternoons off each year.
• Birthday Leave - a paid day off to celebrate your Birthday each year.
• Loyalty Leave - a paid day off each year to celebrate your work anniversary.
• Employee Assistance Program access 24/7 support.
• Mental Health Support.
• LinkedIn Learning access for all employees.
• Foundation Day - the anniversary of our establishment where every employee works together to give back to the community.
• PerkSPACE - a dedicated platform for employee benefits that help you save, grow and generously make life easier.
• Parental Leave Policies.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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