Senior Data Platform Enablement Lead
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Job Title: Senior Data Platform Enablement Lead Location: London Department: Data Intelligence / Open Intelligence Product & Engineering
Role Overview
As we scale the rollout of Open Intelligence across global markets, we are looking for a Data Operations & Enablement Manager to help operationalize the platform and support markets as they onboard data and adopt new capabilities.
This role sits at the intersection of data platforms, operations, and market enablement, ensuring that local teams can successfully onboard data into OI, follow the defined operational processes, and build the capabilities required to support client use cases over time.
You will work closely with engineering, product, data strategy, and regional market teams to translate technical capabilities into clear operational workflows and scalable rollout processes.
The role is critical in helping us move from pilot phase to global adoption, ensuring that the infrastructure, documentation, and operational playbooks are effective for markets.
Key Responsibilities
Market Onboarding & Enablement
- Lead the operational onboarding of markets onto the OI platform.
- Support regional teams in understanding the process for onboarding datasets and building connectors.
- Ensure markets have the documentation, tooling, and access needed to operate independently.
- Coordinate training sessions and technical walkthroughs for local teams.
Operational Process Design
- Develop and maintain the operational playbooks for data onboarding and platform adoption.
- Translate technical documentation into clear operational workflows for markets.
- Establish repeatable processes that support scalable rollout across multiple regions.
Data Operations & Connector Support
- Coordinate the onboarding of global and local data sources through connectors.
- Support markets during initial data ingestion and troubleshooting.
- Work closely with the connector engineering team to track progress and resolve issues.
- Help identify operational improvements based on pilot market learnings.
Program Coordination
- Track rollout progress across markets and maintain visibility on dependencies and blockers.
- Work with product and engineering teams to align on timelines, readiness, and support requirements.
- Maintain centralized tracking of onboarding activities, requests, and issues.
Continuous Improvement
- Capture lessons learned from pilot markets and incorporate them into improved onboarding processes.
- Identify opportunities to streamline rollout, documentation, and support structures.
- Help define the long-term operational model for OI adoption across regions.
Key Skills & Experience
We are looking for someone who combines strong operational thinking with an understanding of data platforms.
Preferred experience:
- Experience in data platform operations, analytics platforms, or data infrastructure programs
- Experience supporting global rollouts or platform adoption across multiple markets
- Ability to translate technical systems into clear operational processes
- Strong coordination skills across engineering, product, and business teams
- Experience with data pipelines, connectors, or data ingestion workflows
- Excellent documentation and enablement skills
What Success Looks Like
Within the first 6-12 months, success in this role will mean:
- Markets can onboard data into OI with minimal central support
- Clear operational playbooks exist for data onboarding and connector setup
- Market teams understand the process and responsibilities for data ingestion
- Rollout across new markets becomes predictable and repeatable
- Lessons from pilot markets are embedded into the global rollout framework
Why This Role Matters
Open Intelligence is a foundational capability that will enable markets to unlock richer insights and smarter media strategies. This role will play a critical part in ensuring that the platform can scale effectively and that markets are equipped to use it successfully.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.