Senior Digital Insight Analyst
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team.
In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments-identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.
What will you do?
- Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
- Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
- Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
- Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
- Mentorship & Team Support: Provide guidance and support to junior analysts within the team.
What are we looking for?
- Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
- Technical & Tooling Proficiency:
- Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).
- Skilled with BI platforms (Tableau, Power BI, Looker).
- Basic-to-intermediate SQL knowledge is a strong plus.
- Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
- Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
- Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
How we use AI in the recruitment process:
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process"
At WPPEnterprise Solutions
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
#LI-EMEA #LI-HYBRID
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.