Business Development Assistant
First seen by Alion on Nov 10, 2026.
Job Summary
We are looking for a dynamic and results-driven Business Development & Sales Executive with proven experience in the HoReCa sector, specifically in bakery and pastry products.
The successful candidate will be responsible for developing new business opportunities, acquiring key accounts, managing existing clients, and increasing sales revenue by promoting our bakery and pastry product portfolio to hotels, restaurants, cafés, and other food service businesses.
Key Responsibilities:
Identify, approach, and acquire new HoReCa clients, including hotels, restaurants, cafés, and catering companies.
Develop and maintain strong relationships with purchasing managers, chefs, executive chefs, and F&B managers.
Promote and sell bakery and pastry products, including fresh and frozen bakery items, cakes, desserts, croissants, viennoiseries, and other related products.
Identify market opportunities and expand the company's customer base.
Conduct client visits, product presentations, and product sampling.
Negotiate pricing, contracts, and commercial terms with clients.
Achieve monthly and annual sales targets.
Manage existing accounts and ensure customer satisfaction and retention.
Monitor market trends, competitors, and customer needs within the bakery and pastry industry.
Coordinate with production, operations, and logistics teams to ensure timely delivery and product quality.
Prepare sales reports, forecasts, and business development plans.
KPIs & Performance Indicators:
Monthly sales revenue achievement.
Number of new HoReCa accounts acquired.
Customer retention and account growth.
Sales volume and profitability.
Number of new business opportunities converted.
Market penetration and expansion.
What We Offer:
Competitive salary package.
Attractive commission and incentive scheme.
Career growth opportunities.
Professional working environment.
Requirements
Job Requirements
Job Requirements
Mandatory Requirement
Proven experience in sales or business development within the HoReCa sector, specifically in bakery and pastry products.
Strong knowledge of bakery and pastry products and their applications in hotels, restaurants, and cafés.
Established network of contacts within the HoReCa industry is a strong advantage.
Proven track record of achieving sales targets and acquiring new accounts.
Excellent negotiation, communication, and presentation skills.
Ability to identify new business opportunities and convert leads into long-term clients.
Good command of Microsoft Office and CRM systems.
Very good command of English and Arabic.
Bachelor's degree in Business Administration, Marketing, or a related field is preferred.