Public Relations Manager, MENA
ABOUT YOU
We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team! In this role, you will support and make significant contributions to the planning, collaboration, execution, and measurement of our PR & Media Relations Campaigns in the MENA region.
Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, industry leaders and gamers within the region.. If you excel in writing, technology, and customer service, and you have a strong understanding of games tech, fintech and forums, this role might be for you. We value team players who listen well, collaborate seamlessly, and are not hesitant to share innovative new ideas. As an individual, you should be responsible, trustworthy, and proactive.
Working from our Cyprus office or remotely across the MENA region, you will contribute to our regional communications strategies and report directly to the Vice President of Global Public Relations.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla as the merchant of record to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visitxsolla.com.
CORE JOB FUNCTIONS/RESPONSIBILITIES
Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region.
Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across English- and Arabic-language outlets.
Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events
Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms.
Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region.
Manage media inquiries and interview requests.
Craft content for press releases, bylined articles, and presentation scripts.
Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's rapidly growing gaming and entertainment ecosystem.
Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness.
- Keep abreast of industry trends affecting clients and the MENA gaming market, and make appropriate recommendations regarding the communication strategy surrounding them
- Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.
EDUCATION/EXPERIENCE
BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience.
Strong networks with both local and international business and industry media outlets across the MENA region. Relationships with content creators/influencers are an added advantage.
Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting.
PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia.
Expertise in handling crisis communications.
- Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.
- Proficiency in localizing press releases for Arabic-language markets and an understanding of cultural nuances across the region.
Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment.
A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse MENA markets.
Willingness and ability to undertake special projects.
Ability to handle confidential information with the utmost level of professionalism.
Excellent performance in cross-functional project teams and with external vendors.
Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners, government entities, and regional gaming ecosystem stakeholders.
Freedom to Act:
Size and Complexity:
Interaction:
External Relationships:
ADDITIONAL REQUIREMENTS
As the successful candidate will be working across the MENA region, knowledge and understanding of local data privacy regulations (including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and Saudi Arabia's PDPL), as well as other local laws and business practices, will be essential. Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred. Additional European or regional language skills are a bonus.