Global Product Activation Manager, Subscriptions
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 20, 2026. YouTube scores B on the Alion truth index.
About the job
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to influence YouTube product direction and scale adoption of products globally. The core capabilities of the team include developing deep product and user/partner expertise, driving strategic decision making with expert analysis, managing complex cross-functional programs, landing launches and driving adoption, and analyzing performance to inform future product roadmaps.
Our Subscriptions team covers a range of products and programs, including all subscriptions products (YouTube Premium, YouTube TV, Primetime Channels and Studio, NFL Sunday Ticket), additional Entertainment programs (Cultural Moments, Sports, TV+Film Licensing), and related cross-YouTube products and capabilities (Commerce, Payments, Abuse). In this role, you will interact with key stakeholders, senior executives and cross-functional leaders as you drive alignment on product strategy and execution - and launch products that creators and viewers love.
As a Global Product Activation Manager (PAM), you will be responsible for leading a team of PAMs that develops deep product and user/partner expertise, drives strategic decision making with expert analysis, manages complex cross-functional programs, lands launches and driving adoption, and analyzes performance to inform future product roadmaps. Succeeding requires being an expert in YouTube’s products and business models and proactively assessing strategic areas of opportunity. You will work with a cross functional group of stakeholders and develop trusted relationships to align on and execute priorities.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $186000 - $269000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead and develop a team of high performing Product Activation Managers (PAMs) across your domain; influence and land launches for Subscriptions products. Synthesize global market/user feedback to optimize existing products and programs.
- Oversee programs and annual strategy for YouTube Subscriptions. Partner with global teams to execute strategy globally, track performance, and manage high-priority, complex, and cross-functional workstreams.
- Provide strategic insights to lead continuous product, operational, and business improvement efforts, working closely with Business and Product leadership to optimize YouTube’s Subscriptions initiatives.
- Coordinate progress on quarterly objectives and prepare effective presentations that clearly communicate initiative findings to senior management and the broader organization.
- Perform sophisticated quantitative analyses and scenario modeling to translate complex data into actionable insights for working groups and executives.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in a management consulting, business strategy or corporate advisory role.
- 4 years of experience working with executive stakeholders.
- People management experience.
Preferred qualifications:
- MBA.
- 2 years of experience in people management; track record of leading high-performing teams.
- Experience with database querying and dashboard creation. SQL coding and analysis experience.
- Expertise with ad-supported and subscription business models; experience in the Entertainment industry.
- Ability to communicate and influence effectively by presenting data/conclusions in a compelling way.
- Excellent problem-solving and investigative skills and impeccable business judgment.