Director of Marketing

Why this role exists

We’re hiring zaimler’s first Product Marketer to take us from 0 → 1 in GTM: define our narrative, package the product for a clear ICP, and own the company launch end-to-end in a B2B/enterprise market.

What you’ll do

• Own messaging, positioning, and category narrative:
• Define zaimler’s positioning and differentiation across buyers and users.
• Build the messaging architecture: ICP → personas → use cases → value props → proof points.
• Create the “why now” story for enterprise context, agentic systems, and domain intelligence.
• Lead the public launch from scratch:
• Build the launch plan (timeline, assets, channels, internal readiness).
• Own launch deliverables: website narrative, announcement story, core deck, demos, press/analyst brief, and campaign assets.
• Coordinate tightly with founders, product, design, and engineering to ship a launch that lands.
• Create technical + customer-facing content that sells:
• Write high-signal content: blogs, solution briefs, explainers, reference architectures, integration guides.
• Produce demo-first assets: recorded demos, short videos, webinars, “how it works” walkthroughs.
• Turn complex system concepts into clear, credible stories.
• Build sales enablement for enterprise deals:
• Create battlecards, competitive POV, objection handling, and “why us” talk tracks.
• Enable Sales/SEs with pitch decks, discovery guides, and persona-specific one-pagers.
• Join key customer calls to sharpen messaging and accelerate the pipeline.
• Become the voice of the customer + market signal owner:
• Run customer/ICP discovery interviews; synthesize insights into product + GTM direction.
• Establish customer proof: early case studies, testimonials, lighthouse narratives.
• Partner with Product on packaging/pricing inputs, use-case prioritization, and adoption loops.

What we’re looking for

• 6+ years in Product Marketing / Technical Marketing / Developer Marketing (or equivalent path).
• Experience marketing highly technical B2B products: data platforms, infra, security, developer tools, AI/ML platforms, observability, etc.
• Strong ability to translate technical concepts into simple, sharp narratives for executive + technical audiences.
• Hands-on builder: you can create assets yourself (docs, decks, demos, videos) and iterate fast.
• Comfortable being customer-facing-on calls, on stage, and on camera when needed.
• Cross-functional operator: Partner with product, engineering, sales, and design

Nice to have

• Prior experience in early-stage 0→1 GTM or launching a new category.
• Familiarity with AI/ML ecosystems, semantic layers, governance/metadata, RAG/agents, and enterprise data ecosystems.
• Ability to articulate or reason about APIs/SDKs/architectures