Brand Manager

[Employment Conditions]

• Division: Vision Care (Consumer Markets)

• Job Title: Brand Manager

• Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader

• Contract: Regular

• Location: Seoul (송파구 법원로 135)

Overview:

As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth.

You will work closely with cross-functional stakeholders-including Sales, Product Management, and Commercial Excellence-to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.

Key Responsibilities:

1. Brand Strategy & Management

• Ensure brand consistency across all marketing and communication channels.

• Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.

• Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.

• Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment.

2. Marketing Campaign Development & Execution

• Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.

• Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.

• Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.

3. Consumer Engagement & Brand Experience

• Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.

• Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.

• Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.

Qualifications & Experience:

Essential:

• Minimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.

• Proven capability in brand communication strategy, including messaging framework development and integrated content planning.

• Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.

• Excellent verbal and written communication skills in both Korean and English.

Preferred:

• Experience in FMCG, premium brands, or retail-driven marketing environments.

• Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.

Key Competencies:

• Creativity & Strategic Thinking

• Strong Analytical and Problem-Solving Skills

• Excellent Communication & Cross-Functional Collaboration

• Consumer-Centric Mindset

• Ability to Balance Brand Vision with Commercial Objectives

Your ZEISS Recruiting Team: