Product Marketing Manager

Zeller is searching for a hands-on and growth focused product marketer to grow the trial, adoption, and utilisation of products in Zeller's growing payments, POS, and financial services ecosystem. You will achieve this by deploying compelling product positioning and marketing, promotional campaigns and incentives, and targeted segmentation to reach the right merchant, with the right product, at the right time.

You will deeply understand Zeller's customers and our products, then build and execute campaigns across a variety of channels including content, targeted email, video, web, social media, in-product messaging, and more. You'll be responsible for delivering major product launches and GTM campaigns, ensuring that every asset you deliver communicates a product benefit that the end-user values, and ultimately maximises our merchant's stickiness and revenue earned per user.

This role is based in Zeller's HQ in Melbourne, Australia, but is responsible for product marketing globally (UK and Australia) with the support of the wider marketing team.

Responsibilities:

• Develop product positioning, messaging, and value props across every Zeller product to be used in marketing, content, media, and sales enablement.
• Own and lead go-to-market planning and launch marketing for all major product and feature releases.
• Partner with CRM, SEO and Web, PR, Content, Paid and Social Media colleagues to build acquisition, lifecycle, and x-sell campaigns that accelerate product adoption.
• Work with Product Managers to understand product analytics and identify opportunities to x-sell products to merchants at the optimal stage in their lifecycle.
• Deliver merchant insights through surveys or customer calls that identify the benefits they get from our products or features.
• Collaborate with in-house design teams to develop product marketing and campaign assets for use in email, website, and other channels.
• Track product adoption performance and optimise for growth through continuous testing.
• Review local competitor products and marketing, to identify the optimal product positioning Zeller should be targeting.
• Support cross-functional teams such as Sales and Account Management with sales enablement material.

Skills and experience required

• 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software / SaaS company.
• Hands-on experience working closely with Product Managers to represent market requirements, and with Marketing Managers to support campaigns and launches.
• You have a growth mindset - you're hungry to achieve your individual and team KPIs.
• Experience deploying measurable offers, incentives, or promotions that accelerate adoption.
• An ability to craft compelling value propositions, positioning and product messaging.
• An excellent collaborator, influencer, and cross-functional working style.
• Project and time management skills.
• Experience and comfort working independently, and as a part of a team
• Agile, ambitious, and motivated to be the best at everything you do.
• Tertiary education, or a track record of relevant experience that proves it wasn’t needed.

The 'Nice to Haves':

• Previous experience in the fintech, finance or banking industry.
• Previous experience working with a B2B product or service.