Ecommerce Specialist - DIY
About Zep Inc.
Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and solving cleaning needs for consumers, as well as business customers across a variety of segments including transportation, industrial, institutional, and food & beverage. We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop products to help consumers and businesses maintain a clean and safe environment. Our products can be found online and at retail shelves at outlets like Home Depot, Amazon, Lowe’s, Ace Hardware, Grainger, HD Supply, Walmart, and many others. We market our products under well recognized and established brand names, such as Zep®, Enforcer®, Misty®, TimeMist®, TimeWick, and Country Vet®. Zep was founded in 1937 and is headquartered in Atlanta, GA. In 2021, Zep became the official cleaning partner of Atlanta United FC.
Job Description:
DIY Ecommerce Specialist
The DIY Ecommerce Specialist will be accountable for delivering an exceptional omni-channel experience for our retail customers to maximize conversion and increase sales. The responsibilities of this role includes SKU setup and maintenance within DIY retailer portals or data management systems, content enhancements, creative requests, product reviews management, and content organization for retail accounts within various portals. This person will use efficient tactics to execute on data-driven, omni-channel strategies for our retail customers (Home Depot, Lowes, Menards, Tractor Supply, Ace). The ideal candidate is confident using technology to enhance our SKU launch process and content management approach to execute best in class omni-channel experiences. The Ecommerce Specialist will report to the VP of Sales -DIY.
Responsibilities:
- Set up all new items for retail customers, including store and online retailer listings (Home Depot, Lowes, Menards, Walmart, etc.)
- Manage and review merchandise presentation for online retail partners to ensure the categorization, imagery, copy, pricing, and site placement meet brand standards
- Coordinate with Product Marketing and Sales teams to execute best-in-class product launches on time
- Analyze .COM sales to optimize the customer experience, make suggestions, and take action to improve conversion rate
- Manage product review syndication and gather product reviews, as needed, across all retail customer sites
- Monitor and conduct site audits for accuracy of product listings
- Serve as liaison between Sales and Product Marketing to ensure Omni-Channel programming delivers on both Brand and Customer objectives
- Track status of projects, communicating with relevant cross-functional teams, and providing quality assurance of retail partners
- Recommend retailer specific improvements, updates, and changes necessary for best-in-class merchandising
- Work Merchant Teams at the retailers to present promotional offerings and suggested areas to spend on
- Optimize SEO, keyword rankings and product listings continuously
Qualifications:
- Clear understanding of the technical nature around item setup (attributes, taxonomy, image needs, asset specs, etc.) and experience writing creative briefs
- Lowes VPP experience desired
- Home Depot Supplier Hub and Askuity Fusion experience desired
- 2+ years’ eCommerce, site merchandising, item setup, project management, category management, or digital marketing
- Expertise in Retailer Portals - Home Depot (IDM), Lowes (learn new IMA system)
- Experience with excel item setup templates
- CPG and eCommerce experience required
- Highly organized and able to efficiently manage multiple projects with great attention to detail
- Proven experience of managing and optimizing online sales on omni-channel platforms
- Strong understanding of eCommerce and retail best practices
- Excellent project management, communication, and prioritization skills
- Channel Advisor, Syndigo and Bazaarvoice experience a plus
- Degree in Marketing, Business Management, or related field preferred, or appropriate combination of education and relevant practical experience
Benefits & Perks:
- Medical, dental, and vision insurance
- 401k and FSA option at your discretion
- Paid Vacation and Holidays
- Hybrid & remote work schedule
Our Values
At Zep, we have developed a set of values focused on bringing even greater cohesion to our workplace. As part of this plan, we introduced a values framework called S.P.E.E.D. to align with our purpose of making the planet cleaner, safer, and more productive.
- Stewardship: We continuously improve the safety of our people and products, and we protect the planet by innovating solutions to reduce our environmental impact.
- Passion for Problem Solving: We listen to our customers and actively work to find solutions for unique situations. We think creatively to innovate and seize opportunities that will drive growth and make all our customers’ and consumers’ lives better.
- Empowerment: We encourage and lead our people to be accountable by equipping them to make decisions and own the outcome
- Expertise: We create innovative solutions and partnerships that are relevant to service our communities and customers.
- Doing the Right Thing: We expect our people to understand ethical boundaries and be inclusive of other backgrounds, ideas, and perspectives. Demonstrating honesty, respect and integrity in all actions is always expected.
Zep Inc. is an organization that is committed to diversity within its workforce and encourages all interested candidates, including women, minorities, & former military personnel to apply. It is the policy of Zep Inc. that all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability or sexual orientation.
As an Equal Opportunity and Affirmative Action Employer, Zep Inc. provides full employment opportunities to all qualified persons without regard to race, creed, color, religion, gender, sexual orientation, national origin, age, disability, marital status, ancestry, or veteran status or any other distinction outlined in all applicable federal, state, and local laws.