Adi Mala

▪ Lead the end-to-end product lifecycle from conception to launch and optimization — writing detailed product requirements, user stories, wireframes and acceptance criteria, and partnering with design on user-centric UI/UX and seamless onboarding experiences.

▪ Monitor and optimize activation and conversion funnels — analyze funnel metrics in SQL and Excel, identify drop-off points, and build dashboards that track KPIs against targets rather than reporting activity.

▪ Design and execute experiments — A/B tests, user research and usability testing — to validate hypotheses and lift conversion, retiring ideas early when the evidence does not support them.

▪ Improved evaluation output accuracy and consistency by ~20% by introducing explicit quality criteria, human-in-the-loop review and fallback paths, measured against a pre-change baseline.

▪ Manage and prioritize the product backlog by business impact and user need, working closely with engineering, design and data science to ship high-quality releases and monitor them post-launch.