Amit Tiwari

After a promotion in January 2026, leads a unified global MarTech and Digital charter covering CRM, marketing automation, analytics, AI/GenAI, and experience platforms. Drives standardization of data practices, measurement frameworks, and investment governance across global markets. Partners across sales, industry verticals, cloud, AI, and product teams to translate growth plans into demand generation capabilities. Establishes an operating model balancing global consistency with regional flexibility.

Leads enterprise MarTech and digital initiatives spanning CRM, marketing automation, analytics, AI/GenAI enablement, and customer experience platforms. Sets governance for data usage, performance measurement, and platform investment across regions to raise digital maturity. Aligns enterprise growth objectives with technology-enabled demand generation by coordinating with sales, cloud, AI, and product leadership. Builds global operating structure for digital strategy, marketing operations, platforms, and analytics.

Built and scaled TCS’s first centralized Global Marketing Demand Centre as a marketing operations center of excellence for campaign orchestration, analytics, database strategy, and omnichannel engagement. Improved pipeline visibility and conversion by integrating marketing platforms with sales and customer engagement systems. Implemented standardized campaign measurement to link marketing investment to revenue contribution. Led cross-functional transformation programs across digital, content, and automation capabilities.

Owned P&L accountability for an approximately $60M enterprise marketing budget and shifted the organization to a digital-first operating model. Built a Real-Time Marketing Center and established an in-house AI/deep-learning data sciences capability to improve targeting, insights, and marketing ROI. Designed go-to-market frameworks for new categories and supported integrated launches across multiple product lines. Introduced an O2O pricing and channel strategy and institutionalized data-driven decision-making across the marketing ecosystem.

Led marketing communications, media, and digital for Philips India with progressive responsibility including country manager, general manager, and director roles. Improved brand equity positioning and re-architected marketing communications to unify brand, media, digital, and category teams. Implemented data-based performance evaluation models to drive sustained operational efficiency improvements. Launched a Digital Command Centre for real-time monitoring and expanded retail footprint while standardizing communication architecture for scale.