Anastasiia Soboleva

Freelance UX/UI designer working on end-to-end digital projects from discovery and competitor research to information architecture, user flows, high-fidelity UI, prototyping and implementation. I translate user and business needs into clear, responsive digital experiences and work directly with clients throughout the design process.

Designed booking and QR-based access flows for employees and visitors. Focused on reducing booking friction and simplifying room access. Worked on user flows and interface design to support smooth access experiences.

Redesigned parts of the mobile booking journey for different travel needs, including accessibility and traveling with pets. Applied UX analysis and benchmarking to guide improvements. Conducted usability testing to validate design changes.

Developed an event-discovery concept based on user needs and accessibility requirements. Added filtering to improve how users find relevant events. Framed the concept as a product opportunity using a defined North Star Metric.