Andrea Megaris

Led end-to-end commercialization for multiple beverage packaging solutions by coordinating sales, design, operations, and innovation teams. Built and executed go-to-market strategies to improve product positioning and drive customer adoption and revenue growth. Developed sales enablement and training programs, and synthesized customer and market research to shape innovation priorities. Managed concurrent launches and ensured on-time delivery while establishing messaging frameworks and competitive intelligence.

Owned category strategy and value proposition work across beauty, personal care, and packaging segments, driving portfolio revenue growth and margin improvement. Launched and scaled new products and proprietary brands, coordinating global go-to-market across multiple countries and business units. Partnered with innovation, R&D, operations, and commercial teams to reduce time-to-market and strengthen customer engagement. Led market intelligence efforts to inform strategic decisions, pivots, and business development initiatives.

Converted customer feedback and market insights into product concepts and positioning to support brand differentiation. Partnered with laboratories and manufacturing teams to develop and launch cosmetic formulations, validating quality through consumer testing. Coordinated cross-functional launch activities across marketing, R&D, and production to deliver on-time execution for new releases.

Expanded distribution strategy by building new retail channels and partnerships to grow annual product revenue and increase distribution footprint. Developed and launched a global grooming product line across retailers and salons and supported international brand expansion. Drove e-commerce growth through distribution partnerships and led product and brand go-to-market execution for the company’s proprietary line.

Managed end-to-end timelines for a holiday product program, coordinating multiple workstreams and milestone delivery. Acted as a liaison between internal teams and external vendors to support on-time execution while managing vendor and stakeholder relationships. Coordinated supply chain, packaging, marketing, creative, purchasing, and regulatory teams across several retail channels to enable launch readiness.