Overview
Technical skills
Timeline
Led a multidisciplinary technical team to deliver strategic marketing initiatives and support rapid execution of product requirements. Conceptualized and delivered React-based prediction games for international sports leagues, driving large improvements in retention, first-time deposits, and acquisition. Managed and integrated CRM, email, and SMS marketing systems to scale operations to 250,000+ monthly active players. Supervised updates to the affiliate system and promotional landing pages and coordinated with stakeholders to localize international sponsorship deliverables.
Led a frontend overhaul of the M88 gaming platform, transitioning legacy interfaces to a modern React application integrated with REST APIs. Partnered with UX, Marketing, and Product to improve user journeys, align releases with campaign priorities, and increase customer-facing quality. Implemented wallet management and payment gateway capabilities and integrated third-party vendor games to enhance security and platform functionality. Established and led the frontend direction for the Creatives Department by hiring, mentoring, and managing a team of four developers.
