Anne Mogaka

Led the Biodeal Consumer Care business unit with end-to-end commercial ownership across multiple product portfolios, including strategy, P&L, and performance delivery. Managed and developed a field force, improving execution through territory optimization and sales capability building. Delivered sales target attainment and portfolio growth through multi-channel campaigns, product launches, and pricing actions. Expanded distribution via retail partnerships and strengthened digital performance to drive traffic and online sales.

Owned brand performance including market share growth, sales delivery, and customer engagement initiatives. Increased touchpoints using a digital HCP portal, targeted email campaigns, and hospital-based activities. Secured and expanded institutional and tender accounts through coordination with key account and area sales teams. Improved forecasting accuracy and supported sales training and HCP web development to raise conversion and reduce bounce rates.

Supported brand growth by developing branded sales collateral and running HCP-facing engagements that improved revenue for assigned products. Co-led the Young Physicians and Pharmacists Program, building a verified contact database through participant enrollment. Delivered sales representative training on product positioning to improve call quality and conversion. Coordinated promotional activities to support prescription outcomes and sales lift.

Produced patient-facing and retail execution materials, improving pharmacy shelf presentation and brand recall. Worked on CRM segmentation and introduced digital detailing tools that contributed to measurable sales revenue uplift. Conducted market research to identify and target a new customer segment, expanding market reach. Coordinated regional events and product launches to increase attendance year over year.

Compiled and maintained a trend database covering launches, pricing, and promotions to support faster decisions. Planned and executed multiple annual events to meet attendance targets and generate local media coverage. Implemented PR initiatives to secure media mentions around launches. Supported marketing reporting and budget tracking to enable cost-effective campaign delivery.

Planned and led a brand-awareness initiative for Podosal Paint focused on improving diagnosis and treatment uptake. Defined target patient profiles and mapped care clinics to optimize campaign reach across Nairobi. Produced educational brochures for partner enablement and used a partner-aligned approach to support sustained growth in the dermatology portfolio.

Led improvements to asthma diagnosis and care pathways across major hospitals. Coordinated structured clinical engagement to enhance referral hospital pathways and support better patient outcomes. Drove product demand through clinical-focused activities that increased related prescription volumes.

Managed the commercial transition to a revised regulatory Code of Practice. Created rollout guidelines and trained field and marketing teams to ensure consistent implementation. Ensured successful compliance within the initial rollout quarter through structured change management.

Drove a digital transformation initiative to modernize sales reporting. Led a cross-functional team to digitize field reporting using CRM integration and dashboarding. Improved sales-force data accuracy and strengthened collaboration between management and the field team.