Bao Cao

Marketing Manager

8years of work

5years in marketing

2years leading teams

6years at GermanDream

Overview

Marketing and content strategist with experience in social media management, influencer/content coordination, SEO copywriting, and cross-channel marketing communications. Also works as a coach and personal branding strategist, creating workshops and education-oriented content. Background includes practical work with Salesforce and design production using Photoshop.

Timeline

Values Ambassador / Workshop Facilitator · Middle

GermanDream · Full-Time

Jun 2020 to Present 6 Years 5 Months In office

Facilitated workshops and dialogue formats covering migration, identity, respect, culture, and social cohesion. Led structured discussions and communication focused on values-based understanding. Supported community engagement through education-oriented sessions.

Intercultural Education & Job Coaching · Middle

BEDCON · Full-Time

Jan 2026 to Present 10 Months In office

Provided intercultural education activities focused on career orientation and individualized job coaching. Engaged community audiences and helped develop practical concepts for different target groups. Supported participants with career guidance and coaching.

Freelance Marketing, Coaching & Education · Middle

Freelance · Freelance

Jan 2024 to Present 2 Years 10 Months In office

Planned and executed social media, content, campaigns, and digital visibility activities. Delivered online marketing instruction, coaching, and workshops for education, coaching, and lifestyle projects. Worked on selected client initiatives including education and creative brand projects.

Founder & Personal Branding Strategist · Head+

Empower & Style · Cofounder

Sep 2026 to Present 2 Months Berlin In office

Built a personal branding brand focused on style, values, career development, remote work, and marketing. Developed service formats such as consultations, workshops, guides, and content offerings for individuals and organizations. Created brand communication and an online community.

Marketing Communications Lead · Lead

AGILEMENT · Full-Time

Jul 2023 to Dec 2023 5 Months In office

Managed marketing communications and coordinated cross-channel initiatives. Owned content planning and delivery across relevant channels. Ensured social and content activities aligned with campaign goals and brand messaging.

Social Media Manager & Content Creator · Lead

l'amour est bleu · Full-Time

Aug 2022 to May 2023 9 Months In office

Planned content and supported visual brand communication for a sustainable fashion label. Managed social media activities and maintained content consistency across channels. Created and coordinated content assets to support brand visibility.

Freelance Copywriter · Middle

eShot AG · Freelance

Jan 2022 to Dec 2022 11 Months In office

Wrote SEO-focused product and fashion/textile content. Produced copy tailored to search intent and brand communication needs. Supported content production for ongoing marketing use.

Marketing Specialist · Middle

Oxfam Deutschland · Full-Time

Mar 2021 to Dec 2021 9 Months In office

Led content, influencer, and social media marketing activities and produced performance reporting. Contributed to fundraising and event communications for campaigns. Participated in initiatives related to anti-racism and feminist leadership.

Executive Assistance & Social Media · Middle

Massephase Berlin · Full-Time

Jun 2020 to Nov 2021 1 Year 5 Months Berlin In office

Improved internal workflows, project coordination, and team communication while supporting customer communication. Managed social media, SEO, and production of video and graphic assets. Helped develop new service packages and related marketing content.

Social Media, Marketing, Events & PR Manager · Lead

UMAMI Restaurants · Full-Time

Mar 2021 to Oct 2021 7 Months In office

Created content and handled influencer relations, design work, event communications, and PR. Supported website, SEO/SEA, and email marketing activities. Coordinated partnerships and collaborations to promote restaurant projects.

HR Training Manager & Assistant · Lead

Management Circle AG · Full-Time

Jan 2020 to Apr 2020 3 Months In office

Supported participant management and event organization for training sessions. Prepared brochures and newsletters to support communication with audiences. Assisted with coordination tasks to support smooth training delivery.

Sales Marketing Account (Student) · Middle

MAN Truck & Bus SE · Full-Time

Jan 2019 to Dec 2019 11 Months In office

Worked on international sales projects, supporting account management, customer acquisition, and offer preparation. Conducted market analysis and participated in sales planning activities using Salesforce. Supported reporting and analysis for ongoing sales efforts.

Salesforce

Aftersales Student · Middle

MAN Truck & Bus Deutschland · Full-Time

Sep 2018 to Nov 2018 2 Months In office

Conducted competitive and market analyses and supported KPI evaluations. Participated in workshops and contributed to a Work 4.0 project in multinational teams. Assisted with structured analysis and documentation for aftersales initiatives.

Content Creator & Social Media Marketing · Middle

Stylight · Full-Time

Mar 2018 to Aug 2018 5 Months In office

Produced content and managed social media updates for fashion-related channels. Created visual materials and supported brand presence through design work. Used Photoshop to produce and edit campaign and social assets.

Adobe Photoshop

Projects

Bachelor Thesis Project (Daimler)

Sep 2017 to Mar 2018 6 Months

Researched quality management and conducted market analysis related to autonomous driving and 5G. Performed data work and analysis as part of the thesis activities. Produced findings combining technical and market perspectives for the project scope.

Technical skills

Java

PHP

WordPress

Design

Adobe Photoshop

Canva

Job preferences

Work permits: Germany

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