Beulin Ashika Nithyanandam

Owned product marketing and content strategy for an agentic AI decision intelligence platform. Led go-to-market planning including positioning, messaging, value propositions, launch campaigns, and sales enablement materials. Conducted competitive and market research and converted technical AI capabilities into clear messaging for technical and business audiences. Managed content and event campaigns across LinkedIn and webinars to drive demo interest.

Reviewed and analyzed academic publications to synthesize insights for public policy research. Presented research findings to support the direction of policy work. Conducted structured analysis to extract relevant themes from large sets of sources.

Launched a cross-functional professional services offering across product, engineering, sales, and customer success, supporting $2.5M delivery over 18 months. Ran exhibit and lead nurturing programs to improve conversion rates and produced sales enablement materials for IAM and SIEM product lines. Delivered technical presentations at international events and led workshops to drive awareness and lead generation. Built a partner certification program with training content, course structure, and supporting scripts and videos.