Bharath Raj Urs

Built and scaled a creator- and community-led ecosystem for Adobe India through influencer partnerships, ambassador programs, and community initiatives. Owned end-to-end launch campaigns for Adobe Firefly, Adobe Express, Lightroom Mobile, and Premiere Mobile across iOS and Android, including creator onboarding and creative direction. Planned creator meetups and community events, ran integrated brand collaborations, and managed performance marketing on Meta, YouTube, and LinkedIn. Improved campaign outcomes while reducing related CPI and EI costs.

Managed social media and digital campaigns across multiple platforms, including campaign planning, media optimization, budgeting, and audience targeting. Led influencer and creator campaign work, created content plans, and supported moment marketing and brand collaborations. Handled ORM activities such as brand sentiment analysis and competitor tracking, and produced KPI dashboards and content calendars. Coordinated with agencies, vendors, and internal stakeholders to execute campaigns.

Drove influencer marketing and creator partnerships, focusing on community building and audience engagement. Planned and executed integrated go-to-market social campaigns, including trend-led and moment marketing initiatives. Worked on performance-focused social activities and reporting, including social listening and brand sentiment analysis. Provided creative direction for campaign assets and coordinated with cross-functional stakeholders to deliver campaigns targeting Gen Z audiences.

Developed and executed media strategy aligned with marketing objectives and brand voice. Managed the planning, execution, and optimization of marketing campaigns from concept to delivery, overseeing production of creative assets end-to-end. Monitored social channels to capture customer insights and share findings on voice of customer. Ensured content quality and engagement/conversion focus across campaign outputs.

Handled ORM and customer engagement across social platforms, including customer sentiment analysis and social listening initiatives. Planned and executed festive, viral, and moment marketing campaigns, including influencer-related activities and campaign calendars. Created social-first concepts for brand collaborations and coordinated engagement strategies. Supported campaign reporting through ongoing optimization of social performance.

Managed customer communication and engagement across social channels and supported lead-generation and customer engagement efforts. Conducted research to resolve escalated customer queries and followed up with the required outcomes. Produced daily and monthly social media performance reports to track results. Contributed to brand reputation management through social media initiatives and coordinated responses.