James Mathews
Director of AI
5+ years ML exp
Active 9 days ago
+48 (032) 19517 Invite to interview
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Overview
Technical skills
Timeline
Roles
Overview
AI organic growth executive with 13+ years leading enterprise SEO and AI visibility strategy for Fortune 500 clients. At iCrossing, expanded optimization work from technical SEO into answer-engine and LLM-driven visibility, leading teams and automation efforts to improve production speed and delivery scalability. Founded CiTec AI, a SaaS platform for monitoring and optimizing brand visibility across AI-generated search surfaces.
Technical skills
AI/ML
LLM• 5y+
DevOps
Azure• 11y+
Timeline
CEO (Founder)
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Executive
CiTec AI LLC
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Cofounder
Founded a SaaS platform focused on monitoring and optimizing brand visibility across AI-generated search experiences. Defined product direction for coverage including search engine AI overviews and large language model surfaces. Oversees strategy and development priorities for the platform aimed at improving discoverability on emerging AI search channels.
LLM
Director, Optimization — AI Discovery
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Executive
iCrossing, Inc.
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Full-Time
Led enterprise search optimization strategy for Fortune 500 clients, expanding scope from technical SEO to answer-engine and generative/LLM-based visibility. Managed a team of direct reports and a multi-million budget while driving cross-functional delivery with analytics and content stakeholders. Developed internal AI frameworks and workflow automation to improve production throughput and team capability.
LLMsince 2021
Associate Director, Optimization
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Executive
iCrossing, Inc.
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Full-Time
Promoted to expand and formalize the Optimization practice, overseeing SEO delivery and team scaling across multiple client accounts. Coordinated cross-functional work between creative, analytics, and technical teams to improve outcomes and standardize execution. Led office launch activities, including hiring, budgeting, and operational oversight during disruption, while consolidating many domains to support measurable organic traffic growth.
Senior Manager, Optimization
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Lead
iCrossing, Inc.
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Full-Time
Managed and grew an optimization team, recruiting and developing specialists across technical SEO, content strategy, and analytics. Created a content strategy framework incorporating social signals and supported delivery across an enterprise client roster. Built repeatable strategy and reporting approaches to improve consistency and onboarding for new clients.
Manager, Optimization
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Lead
iCrossing, Inc.
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Full-Time
Owned oversight of the search engine optimization function and expanded the team from a solo contributor to a small unit serving enterprise accounts. Led large-scale site/domain migration work and implemented an answer-engine optimization approach for major product portfolios. Defended visibility and share-of-voice for a hospitality client while coordinating ongoing local listing performance.
Azure
Art Institute of Phoenix
Non-Degree Program •
Web Design & Development coursework
Cornell University
Non-Degree Program •
Manager Development Certificate