Katerine Alvarado

Lead strategic technology transformation initiatives focused on automation and new financial products. Own product discovery and definition by translating business needs into requirements, user stories, and acceptance criteria. Manage product roadmap and backlog prioritization while coordinating business and technology stakeholders. Oversee delivery from discovery and design through testing, implementation, and stabilization.

Optimized B2C processes across Postpaid, Prepaid, and To-Be operations to reduce customer friction and improve experience. Used churn analysis to design and implement actions that reduce voluntary customer cancellations. Designed and executed a Loyalty Plan aligned to the governance and customer loyalty strategy. Coordinated initiative planning, rollout, design, development, testing, deployment, and local/regional execution to improve retention and operational efficiency.