Kim Jefferies

Provided independent consulting in strategic communications, internal/employee communications, content development, and organizational documentation initiatives. Led research, messaging, writing, creative direction, and implementation for internal and external audiences. Audited and improved communication and document libraries by removing outdated or conflicting materials and improving structure, accuracy, and ownership. Managed cross-functional stakeholders across communications, creative/production, and organizational change efforts.

Developed national strategic communications to motivate donation and volunteer engagement for corporate and community sponsors and donors. Reworked policy and process communications as well as onboarding and training materials for nationwide personnel. Created a centralized SharePoint communications platform by consolidating multiple platforms and improving business development enablement. Served as a ghostwriter for executive communications for senior leadership.

Provided marketing communications and management consulting for small-business and nonprofit clients, including business development and RFP/pitch support. Acted as research analyst and primary strategist/planner, producing communications for B2B and B2C branding across print, web, and events. Delivered measurable performance improvements such as increased profitability and higher Google Ads click-through rates. Also led client acquisition and grant/contract work to support donor and customer growth.

Led cross-functional teams spanning media, creative, research, legal, and broadcast television production while managing an account for a regulated industry environment. Conducted research and strategic communications planning aligned to a multi-million budget and oversaw branded outreach communications. Managed client relationships and led RFP/pitch activities, providing communications strategy, content creation, and creative direction. Developed multi-channel campaigns across broadcast, print, outdoor, and online to improve customer recall.

Led business development and client acquisition, including establishing the company’s first new-business account in a new sector. Oversaw project management across creative, production, legal, and printing, while leading marketing communications for global brands and consumer products. Provided creative direction for print and digital/online deliverables and recruited/trained staff and freelancers. Drove revenue growth and supported award-winning campaign work.

Created a new agency division and led its growth to a large share of total agency revenue by acquiring new clients. Managed multi-channel marketing communications for global brands and consumer products, coordinating strategic planning and implementation. Provided creative direction across print, digital/online, and event work and built project teams by recruiting and training staff/freelance talent. Led sizable teams across high-volume work and contributed to multiple peer-voted awards for major Fortune 500 clients.

Directed and project-managed creative teams and stakeholders including print producers, operations, and legal while being promoted from manager to director. Led marketing communications for global brands and consumer products across print, web, and retail environments with creative direction for film and television consumer products. Managed approval workflows to improve turnaround and reduce rush production and prepress costs. Served as the department lead for streamlined stakeholder approvals.