Kohima Podder

Served as the primary point of contact between stakeholders and internal creative teams, ensuring marketing deliverables aligned with brand requirements and deadlines. Planned and executed integrated campaigns across social media, email, and newspaper advertising. Owned campaign schedules, managed content calendars, tracked performance, and translated results into recommendations for stakeholders.

Managed content workflows for wedding and travel event marketing, coordinating release calendars for blogs, newsletters, and PR materials. Worked with sales, design, and social teams to prepare pitch decks and client-facing collateral aligned to commercial goals. Coordinated global client and partner approvals, ensured brand guideline compliance, and used campaign results to improve content performance.

Led content planning and execution across social, PR, email, and digital campaigns, adapting brand messaging for different channels and audiences. Managed brand communications for multiple clients and supported influencer marketing alongside performance marketing. Wrote messaging for WhatsApp and other push channels, tracked campaign metrics, and prepared insights to guide ongoing content decisions.

Created PR content and marketing materials including brochures, magazines, flyers, newsletters, and outreach scripts. Managed multi-channel campaigns and content delivery across YouTube, Instagram, Facebook, LinkedIn, email, and WhatsApp to keep audience communication consistent. Coordinated with students and universities via email and social channels, and prepared performance reports based on campaign outcomes.