Mareen Cherian

Led product and content marketing initiatives for the VWO suite. Drove thought leadership programs such as podcasts, eBooks, and whitepapers. Managed content strategy and applied AI to improve marketing operations and efficiency. Coordinated cross-functional stakeholders to align content, product, and business priorities while expanding AI/GenAI usage for new initiatives.

Directed editorial, content, and campaign strategy across 31+ industry publications. Built and managed a large network of global event and media partnerships to support pipeline and revenue generation. Led and scaled a team to grow the business and oversaw programmatic advertising campaigns. Maintained long-term relationships with major enterprise partners across multiple regions.

Created marketing content including product blogs and whitepapers. Conducted outbound email outreach targeting US prospects. Supported lead-generation efforts through written content and messaging intended for conversion and engagement.

Advised on the marketing curriculum for emotional intelligence programs. Supported structured marketing education aligned with program goals. Mentored stakeholders on how to communicate value within the training offering.

Produced content for product and business audiences in the US and other global markets. Developed educational content and delivered training focused on communication and soft skills. Handled editorial tasks such as proofreading and instructional content delivery across digital and academic contexts.