Martina Paulraj

Delivered end-to-end data migration activities, including financial balance validation and reconciliation of open transactions to support system integration and reporting accuracy. Transformed legacy financial datasets from multiple enterprise systems into standardized structures for ERP and analytics use. Automated data validation and workflow steps using Python and SQL to improve consistency, accuracy, and efficiency across the integration lifecycle.

Designed and optimized SQL queries to improve data processing speed and enable faster access to operational and financial insights. Wrote business requirement documents by gathering functional needs from stakeholders, then supported Agile delivery through ceremony facilitation and impediment resolution. Built KPI dashboards in Power BI and Tableau and automated recurring reporting and data refresh workflows using Python and SQL to reduce manual effort and improve reliability.

Performed market research and competitor analysis to identify trends, customer preferences, and growth opportunities for marketing and product teams. Analyzed sales performance and campaign metrics, built audience segmentation models, and supported optimization using KPIs such as conversion rate and CTR. Built dashboards and reports using Excel, Power BI, and Tableau, and used SQL and Python to extract, clean, and analyze datasets to inform retention and acquisition insights.