May Karoyan

Built a modular AI production pipeline using generative tools to speed up creation of large volumes of retention visuals. Designed and maintained a centralized Figma component system to keep brand consistency across multiple geographies. Produced in-house 3D slot heroes and coordinated multi-geo creative adaptation while protecting brand standards. During a team transition, led reviews, enforced governance, and ensured on-time campaign output.

Designed visual assets for skincare/cosmetics marketing, including launch-related social and web deliverables. Prepared print-ready production files with a focus on packaging readiness and prepress quality. Adapted creative outputs to support ongoing campaign needs while keeping presentation consistent across channels.

Created game and retention campaign visuals for multi-operator delivery, focusing on technical compliance for aggregator platforms. Produced tournament and promotional assets such as infographics, banners, and rule visuals aligned with operator brand requirements. Applied systematic prepress quality checks to avoid revision cycles and maintain production reliability at volume.

Produced full-cycle retail advertising visuals including social templates, outdoor billboard graphics, brochures, and product imagery. Designed campaign materials with quick turnaround requirements. Managed production-ready layout outputs for retail communication across multiple formats.

Developed brand identity systems end to end, including visual language, typography, and brand guideline documentation. Produced consistent social and visual assets using reusable frameworks. Coordinated with stakeholders and contractors to brief, review, and align creative direction.

Founded and ran a design studio, managing client relationships and B2B sales across multiple accounts. Owned creative production for brand and marketing deliverables from concept through finalized visual outputs. Coordinated overall studio workflow and delivery quality for fast-moving projects.

Created illustrations and daily graphic content for entertainment and news publishing. Produced fast-turnaround visuals designed for rapid digital distribution. Supported ongoing content production with consistent layout and visual quality.