Olawale Olanrewaju

Directed nationwide commercial operations across Nigeria, focusing on sales execution, distribution effectiveness, and market expansion. Developed and drove the national sales and business development strategy with responsibility for revenue and profitability targets. Led cross-functional teams across sales, marketing, supply chain, finance, and customer service, and improved market penetration through distributor and key-account partnerships.

Led the company commercial value chain, covering national sales, marketing, and product distribution. Owned full P&L accountability for a national B2B sales unit across FMCG channels, driving profitable growth and route-to-market coverage. Managed commercial execution controls including collections discipline, inventory health, and operational service levels, while building and leading a large commercial team.

Managed nationwide commercial operations for wine & spirits, beverages, and confectionery segments with ownership of sales performance and expansion. Handled key account management and distributor/channel oversight to meet sales targets and grow market presence. Managed a large commercial budget, coached a nationwide sales team, and led supplier and distribution contract negotiations.

Built and executed a nationwide on-premise (HoReCa) sales strategy across hotels, lounges, restaurants, and nightclubs. Managed a national field sales team, developed route-to-market improvements to reduce out-of-stock issues, and expanded premium beverage presence across tiered city outlets. Led branded activations and season campaigns and improved outlet performance through trade marketing standards.

Led nationwide sales and business development delivery across multiple consumer goods portfolios and achieved large revenue targets. Owned national B2B sales operations, including partnership development with corporate and real-estate related clients. Managed distribution networks, trade programs, and risk controls for forecasting accuracy, inventory protection, and margin optimization while supervising a sizable sales team.

Implemented channel strategies across modern and traditional trade, managing category performance and promotional/POP execution. Coordinated regional marketing activations and trade schemes across West Africa, using market insights to drive visibility and channel/category objectives. Led sourcing and supplier governance for below-the-line marketing services, while managing relationships, compliance, and a team supporting marketing and sales execution.

Managed sales territories across Kano, Kaduna, Abuja and surrounding regions with ownership of revenue and volume targets. Developed distributor business plans and executed channel penetration strategies to grow performance across product categories. Sourced and managed modern trade and key accounts, delivering year-on-year growth while leading and developing a team of sales staff.

Managed sales operations across multiple regions with focus on HoReCa, traditional open markets, and key accounts. Negotiated with modern trade and traditional outlets to improve on-shelf execution and brand equity. Built and led a sales team, conducted outlet coverage and performance monitoring, and supported category strategy development based on local market insights and KPIs.