Rebecca Keye

Led real-time identity verification and fraud-screening integrations and scaled secure onboarding. Modernized customer login and authentication to reduce account takeover risk and define scalable authentication and access controls. Owned end-to-end product requirements for fraud and authentication, including workflows, integrations, and roadmaps. Redesigned purchase and checkout journeys to improve plan upgrades while strengthening security and usability.

Led product strategy, delivery, and launches, achieving a 100% delivery rate using agile frameworks. Directed the 0→1 launch of a B2B agency banking application and acquired 10,000 customers within three months. Oversaw development that processed large transaction volumes and supported high-frequency secure transactions via mobile apps. Built reconciliation capabilities and delivered customer relationship management strategy, as well as discovery and delivery of loan products.

Delivered multiple product enhancements that increased user engagement and conversion. Implemented responsive design improvements that increased accessibility across devices. Introduced personalization recommendations to raise order value and customer lifetime value. Led integration of multiple third-party payment gateways and supported marketing initiatives that improved traffic and revenue growth.