Ryan Gregory

Founded and took a home fragrance brand from concept to market, covering product development, positioning, and brand identity. Built and ran the Shopify storefront, including product catalog creation and direct-to-consumer launches. Managed production from sourcing through fulfillment and coordinated marketing assets and product photography. Expanded sales via wholesale partnerships and launch campaigns.

Designed, built, and operated the full Shopify storefront with large catalog structure and ongoing assortment updates. Used site and sales data to improve product placement and drive online revenue growth. Produced weekly email creative and campaigns, including segmentation and performance-focused messaging. Led campaign art direction and store operations with a small visual and operational team.

Designed web and mobile experiences for an EV subscription product as the lineup expanded. Collaborated with founders, marketing, and development to turn launch concepts into shipped user interfaces. Produced wireframes, prototypes, and a UI system to support consistent product design. Supported launch materials and brand design across the site and related marketing assets.

Led visual merchandising and seasonal store floor sets aligned to brand direction. Planned and hosted community events and brand activations to support store sales and customer engagement. Executed product launches and visual campaigns to maintain consistent in-store storytelling. In a management role, contributed to annual sales performance while overseeing operational visual standards.