Subhadeep Bhattacharya

Owned the West Bengal region P&L for an IVD portfolio covering hematology and biochemistry analyzers plus reagents and urine analyzers. Delivered 100%+ monthly targets separately for instruments and consumables. Drove 12 new installations across hospitals and diagnostic chains and led a team of three sales professionals with structured KPI reviews. Built a sales funnel and forecasting process to improve pipeline visibility and execution.

Led regional business development across Eastern India for food diagnostics and ATP-based hygiene monitoring as a new-technology/OEM concept. Achieved 100%+ monthly targets for both instruments and consumables on a month-on-month basis. Managed and grew key accounts including ITC, Keventer, and Hindustan Unilever by expanding test usage and increasing consumables pull-through by 25%. Ran technical trials with dairy, beverage, and food-export customers, converting a majority of demonstrations into recurring business.

Expanded market adoption of a multiplex diagnostic platform (TORCH profile) across West Bengal, Bihar, Jharkhand, Assam, Odisha, and the North-East. Maintained 100%+ monthly targets for both instruments and consumables across the territory. Delivered 24+ new installations and upgraded existing customers to higher-throughput platform versions. Grew consumables revenue substantially by adding new test parameters, while scaling distributor coverage and driving adoption through demonstrations and KOL engagement.

Managed food diagnostics and forensic toxicology for Eastern India with reporting to UK leadership, achieving 100%+ monthly targets for instruments and consumables. Sold Biochip Array Technology to exporters and regulatory laboratories, securing multiple first-time customer installations. Grew evidence investigator and MultiSTAT forensic-toxicology business with government and forensic labs, including instrument upgrades at existing accounts. Increased consumables/reagent revenue by expanding the detection panel menu with new parameters.

Developed the ImmunoCAP allergy diagnostics market across Eastern India, driving 100%+ monthly targets for instruments and consumables. Established the platform as preferred in 25+ leading hospitals and reference laboratories. Secured new installations and conducted upgrades to higher-capacity platforms for existing accounts. Managed distributor networks and supported key accounts through clinical education, contributing to a strong year-on-year increase in consumables revenue.

Built distribution networks and strengthened hospital brand presence in competitive territories. Achieved 100%+ of monthly targets while securing a high number of new customer conversions. Focused on territory development to increase account coverage and sales execution.

Built doctor-referral networks to drive business for reference laboratory diagnostic services. Supported referral-driven revenue growth and contributed to doubling referral-based results. Focused on relationship building with clinicians to increase incoming referrals.