Overview
Technical skills
Timeline
Assessed market characteristics, market potential, market share and sales performance of products and services across industries through primary and secondary research.
Researched and verified 200+ companies and contacts per week, building and enriching lead databases with LinkedIn and professional contact discovery tools.
Compiled 20+ structured research reports on consumer behaviour and market dynamics, organising quantitative and qualitative findings into standardised Excel templates for cross-functional teams.
Delivered survey, interview and secondary research that informed marketing tactics and strategy recommendations.
Ranked highest in the team for research accuracy (Dec 2024) through a two-source verification process and atraceable source log for every data point.
Jupyter Notebook
Scikit-learn
Seaborn
Matplotlib
Pandas
NumPy
Time Series Forecasting
- Build and productionize per-store, per-family forecasting pipelines that extend the existing one-step-ahead notebook into multi-horizon forecasts with windowed CV.
- Implement repeatable data pipelines (modular scripts or Airflow/Dagster jobs) to automate ingestion, validation, feature generation and model retraining for retail demand forecasting.
- Develop customer-segmentation tooling that operationalizes RFM clusters into marketing automation (exported segments, A/B test hooks and monitoring).
- Add systematic model selection and validation (time-series cross-validation, hyperparameter tuning, calibration and post-hoc error analysis) to move models from prototype to robust deployment.
