Yashodha Peiris

Planned and executed SEO activities including keyword research, landing page optimization, link building, and competitor analysis. Tracked and analyzed website analytics and campaign performance, including PPC-related reporting, to support ROI improvements. Collaborated with development and content teams to apply SEO best practices across existing and new website code and content.

Managed day-to-day IT operations including network checks, system availability, user support, and data/security monitoring. Maintained and improved a business-critical website, handling content updates, SEO improvements, and continuity of technical services. Performed website audits to diagnose performance issues and coordinated with management and development teams to align digital platforms with business goals.

Analyzed user requirements, wrote and tested software code, and improved existing programs. Prepared technical specifications and operational documentation for software maintenance and updates. Coordinated with project managers, designers, developers, and system analysts to deliver client-focused solutions and advised clients on maintenance, performance, and required modifications.

Supported international tourism marketing activities by assisting UK and China market officers with promotional tasks. Helped with event support for major international exhibitions, including preparing materials and participating in coordination activities under supervision. Produced reports and minutes and coordinated communications with industry stakeholders such as hotels and travel agents.