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Overview
Articles from building two unicorns over two decades; one bootstrapped, one funded.
News
What is the value of one hour of a startup founder's time?
Startup founders undervalue their time. Here's why you should act like it's $1000/hr, and how it changes the decisions you make.
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Lost confidence
RICE and other confidence-based frameworks are mostly noise. Here's how to make decisions without pretending to know the unknowable.
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Worrying is self-fulfilling; what to do instead
Worrying makes things worse. Replace worry with preparation and strategic planning.
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How to hire people who are better than you
If you don't hire people better than you, the organization gets bigger, not better. But how do you hire for something you don't understand?
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Maybe not so much with the "optimization"
In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work.
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