ActiveProspect news and milestones

TL;DR Education lead aggregators connect schools with prospective students gathered through search, comparison, testing, and education-content platforms. The best provider depend…

TL;DR Home improvement spending is down, but there are nearly twice as many companies chasing it as there were in the 2000s. A lot of what you buy isn't real. Duplicates, old dat…

TL;DR Buying construction leads gets you access to active projects without relying on referrals or slow marketing. The platforms split into two camps: pay-per-lead consumer reque…

TL;DR AI is creating new opportunities for lead generation and customer engagement, but is also introducing new TCPA compliance challenges for companies that buy and contact lead…

TL;DR A TrustedForm Certificate creates an independent, timestamped record of how a consumer interacted with a digital lead form. Each Certificate documents details such as the l…

Kurt Black shares tactics for better insurance lead quality, refining bids, managing vendors, boosting conversions, and cutting wasted spend.

TL;DR Lead generation ROI measures campaign profit relative to total cost. For campaigns that use purchased leads, total costs can include vendor spend, validation, labor, techno…

TL;DR Bots use automated programs to imitate human activity across websites, ads, forms, and other digital channels. Bots can waste marketing spend at multiple points in the funn…

The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operat…

TL;DR TCPA compliance is non-negotiable for any business making calls or sending texts. Violations can cost up to $1,500 per contact and lead to class action lawsuits TCPA tools…

ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the rebranding and strategic realignment of it…

Transaction reinforces Verisk's focus on global insurance and capital allocation discipline

PRN_FinancialWrapper