AdAction news and milestones

AdAction's AdGem Play turns an existing habit into loyalty revenue at no cost to the retailer. Partner content with AdAction.

A convenience store loyalty program costs whatever its rewards are funded from; and in most programs, that is gross margin. Cents-per-gallon comes out of a fuel margin already si…

Understanding consumer rewards programs in the USA is the first step toward turning your everyday spending into real financial value. Whether you are checking out at your local g…

Most fintech app retention strategies ignore the biggest habit already on your users' phones. See how a gaming rewards layer drives daily engagement and compounds LTV - with real…

CPI is essential, but it's not the full picture. Learn the complete stack of user acquisition metrics for mobile apps: from CPI and ROAS to cost per retained user, cohort LTV, an…

Learn how to acquire high quality app users who retain, engage, and generate revenue. Compare high-volume vs. high-intent acquisition models, with benchmarks, a quality scoring f…

The best app user acquisition channels in 2026 go beyond Meta and Google. Compare DSPs, Apple Search Ads, creator campaigns, OEMs, and Value Exchange Media - with benchmarks, cos…

Mobile app user acquisition cost has risen 60% in five years. Learn average CPI/CPA benchmarks by category, how to calculate cost per retained user, and why user intent determine…

How mobile gaming user behavior creates a new model for app engagement, loyalty, and monetization. By Mariah MarmolSr. Director, Growth & Development AdAction 3 Billion Users, On…

Understanding retail loyalty economics is essential for shaping the future of app monetization. Retail loyalty programs are no longer just about points and discounts; they've evo…

Connected TV (CTV) has rapidly moved beyond traditional brand advertising. Today, it is a direct-response channel capable of driving app installs, re-engagement, and long-term re…