Adtaxi

Gone are the days when TV ads were only good for general brand awareness. Today, streaming TV lets you target specific households, track website visits in real time, and guide shoppers straight from their couch to your checkout page. Here is how to make s

-New Data Reveals an Active but Selective Consumer Who Primarily Shops on Their Smartphone- - PLUS: Black Friday is no longer the beginning of the holiday shopping season; AI is an assistant but NOT an influencer; and big box retailers dominate - DENVER,

Adtaxi's 2026 Consumer & Economy Survey found that 93% of shoppers are using at least one strategy to stretch their dollars. While people are still spending during the holidays, they are comparing options much more carefully. They expect brands to give th

Every holiday season, thousands of business owners pour money into their advertising budget right as Black Friday hits, only to watch those budgets evaporate with little effect. In Q4, consumer attention is pulled in a dozen directions, ad auctions are in

For years, media buying relied on a fairly predictable sequence: Produce a singular, polished video, launch it alongside some specific audience parameters, and manually optimize budgets based on performance. In the past, success depended entirely on getti

For years, the most valuable data in advertising has been locked inside the world's largest online stores. These major retail platforms know exactly what people buy, how often they buy it, and when they are running low. Traditionally, brands could only us

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports

A new report by Adtaxi, one of the nation

The number of viewers planning to stream the Super Bowl is the highest ever, coming in at 24%.

In this article, we trace the history of Facebook ads from 2004 to the present day. See how the social media giant has evolved in its marketing capabilities over the years.