AdTech Holding

Attackers have known for decades that it is faster to manipulate a human than to break a firewall. The psychological levers Robert Cialdini documented in 1984 are the same ones driving attacks today. What AI changed is how cheaply and convincingly those l

We're proud to share that AdTech Holding has earned Great Place To Work Certification in Cyprus for July 2026 - July 2027. This is our fourth certification in a row. Like every year before it, this recognition comes straight from our own people. The answe

For most of its history, brand protection reported one number: how many fakes we took down. A team filing 2,000 takedown notices per quarter looked more effective than one filing 400, regardless of whether either team actually reduced the threat. That no

/PRNewswire/ -- AdTech Holding and its flagship advertising platform, PropellerAds, have received Gold in the Future of Work / Best Business Strategy category...

We're proud to share that AdTech Holding and its flagship advertising platform PropellerAds, have won a Gold Brandon Hall Group HCM Excellence Award 2026 in the Best Business Strategy category, within the Future of Work program area. The award recognizes

A joint perspective from AdTech Holding and Nuvei When people picture financial crime, they usually think of stolen card numbers and disputed charges first. What's less visible is that a huge part of this fraud starts earlier in advertising, long before a

Most of what attackers do to brands in 2026 is not new. Cloned websites, fake support accounts, counterfeit storefronts, and executive impersonation all predate generative AI by years. What changed is the cost structure. A convincing clone used to take a

Adjacency, MFA inventory, frequency, and creative mismatch cost brand equity without triggering a single policy violation. Here is where the controls actually sit and what verification cannot confirm.

The IAB viewability standard has been in place since 2014: an ad counts as viewable if 50% of its pixels are on screen for at least one second (two seconds for video). At the time, this was a meaningful step up from raw impression counts. It at least filt

The programmatic advertising market in the United States crossed $200 billion in annual spend in 2026. That number gets repeated a lot. What gets discussed less is how dramatically the mechanics underneath it changed over the past few years, and why those