AdTonos

Source: Westwood One Published July 2025 As Amazon Prime Day 2025 unfolded, a clear media trend emerged: audio advertising played a pivotal role in driving retail purchases. According to a comprehensive consumer study conducted by Cumulus Media and Westwo

Digital audio is one of the most engaging and rapidly growing formats in today's media landscape. Yet, when it comes to ad spend, it remains significantly underrepresented. Despite reaching over 80% of Americans monthly, digital audio commands less than 3

Podcasting Power: What the Latest Data Tells Us Podcasting continues to prove its power, not just as a storytelling platform but as one of the most efficient advertising channels in the digital media landscape. The latest Podcast Performance Benchmark (PP

In the ever-evolving digital advertising landscape, programmatic curation has emerged as one of the most transformative forces in recent years. As advertisers seek to deliver more relevant, efficient, and privacy-friendly experiences, curation has taken c

IAB's new guide, "Measuring Digital Audio in Media Mix Models (MMM)," explores why audio investment lags and how the industry can fix it.

At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It's a meeting point for groundbreaking ideas, industry-shaping insights, and inspiration from every corner of the marketing world. Ov

In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles or 30-second spots, and hoped their message landed during the morning commute. But then came the digital revolution - and with it,

In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce. According to WPP Media Group's 2025 Global Midyear This Year, Next Year forecast,

As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest findings from The Advertising Landscape 2025 - Part Two by Sounds Profitable, presented by Tom Webs

Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in their lives. And with that evolution, podcast advertising has entered a new era-