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adjoe GmbHのプレスリリース2026年8月28日 10時00分ポイ活・ヘルスケアアプリ「BitWalk」のPlaytime利用ユーザーのアプリ継続率が約3倍、他社比ARPDAU2倍以上を達成adjoeのオファーウォール「Playtime」導入事例を公開

When app stores host more than two million apps, publishers know growth doesn't come from installs alone. App promotions have become the industry's tried-and-tested way to drive engagement. Easy to launch and reaching millions of users with a single campa

Eight in ten UK adults belong to at least one loyalty programme. Millions hold memberships across retail, travel, fintech, hospitality, and other lifestyle apps. By any measure, adoption isn't the problem. But ask those members when they last opened a loy

Sounds ironic, but a loyalty program does not guarantee loyal customers. The average U.S. consumer is enrolled in 19 loyalty programs. They actively use only 9. The rest sit dormant, installed yet forgotten. Half of the loyalty members will never redeem a

Customer loyalty programs are often presented as a marketing success story. More loyal members, better conversions, and repeat purchases. What receives less attention is that each reward a customer earns is a future cost to your business. The moment loyal

Thomas Yannopoulos has spent over a decade in adtech. As adjoe's VP of Revenue for the Americas, he advises top game studios on how to architect rewarded campaigns in their UA strategy and how top publishers monetize through Playtime. He sat down with Jos

After the years of hyper-growth, short drama apps are still booming. Sources estimate the broader global microdrama app market at $14 billion, where $11 billion still belong to the Chinese market. Outside China, the U.S. is accounting for around half of n

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The dating app market remains a multibillion-dollar business, although growth has become harder to sustain. Dating apps brought in just over six billion US dollars in revenue in 2025, representing the market's first small annual decline. Tinder neverthele

Every Playtime integration is a series of small decisions: where it shows up, how it's introduced, what users see first, what they get in return, and so on. Across our supply partners, adjoe's account managers test every decision, moving placements, chang