IAB

New York - August 20, 2026 - Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting and important weeks of the year. Creator influence, comm

New York, NY - August 18, 2026 - The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB's original framework pub

New York, NY - August 3, 2026 - As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodol

New York, NY, July 23, 2026 - As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated to advancing creator marketing worldwide through collaboration,

New York, NY, July 14, 2026 - Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions. That's among the key findings revealed in t

In Public Comment Until August 8 NEW YORK, July 9, 2026 - Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comme

New York, NY - May 11, 2026 - The Interactive Advertising Bureau (IAB), a leading trade organization for the digital advertising ecosystem, today announced the release of its Campaign Data Standards 1.0, now open for public comment through June 10. This m

New York, NY - May 5, 2026 - U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the total ad market - according to IAB, the leading trade organization for the digital advertising ecosys

WASHINGTON, D.C. - Interactive Advertising Bureau (IAB) released the following statement from Head of Public Policy Molly Crawford regarding the introduction of the SECURE Data Act (H.R. 8413) in Congress: "We are encouraged by continued Congressional eff

Forecasted to Exceed $2B in 2022 and Over $4B by 2024 NEW YORK - May 9, 2022 -The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than th