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Overview
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
News
IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time
New York - August 20, 2026 - Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting and important weeks of the year. Creator influence, comm
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IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
New York, NY - August 18, 2026 - The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB's original framework pub
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IAB Releases "Measuring Visibility in the AI Era" to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery
New York, NY - August 3, 2026 - As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodol
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IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy
New York, NY, July 23, 2026 - As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated to advancing creator marketing worldwide through collaboration,
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Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report
New York, NY, July 14, 2026 - Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions. That's among the key findings revealed in t
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