Affinity Solutions

Affinity Solutions has expanded its consumer purchase dataset from 95 million to 195 million consumers, giving clients greater visibility into real spending behavior and stronger proof of what consumers actually do. Commerce moves in real time, and so do

New integration will give marketers access to purchase insights on more than 95 million U.S. consumers directly within Salesforce Affinity Solutions is collaborating with Salesforce to bring its Consumer Purchase Insights natively into Salesforce through

Welcome to Issue 3 of The Receipt, a recurring market insights series from Affinity Solutions that takes a focused look at consumer spending trends drawn from over 150 million U.S. credit and debit cards representing 100 M+ consumers. Each edition examine

Lori Barton Director, Client and Partner Success, Affinity Solutions Travel marketers have more dashboards than ever. More channels, more signals, more attribution models. And yet most teams still can't answer a simple question clearly: Did this actually

In Part 4 of our 4-part series, explore how Consumer Purchase Audiences helped a consumer brand with their video campaign measurement.

Banks and credit unions are facing growing pressure to prove marketing ROI, with brand awareness budgets already losing ground as executives scrutinize where dollars are driving real business outcomes. With attribution still a major challenge, marketers n

Welcome to Issue 2 of The Receipt, a recurring market insights series from Affinity Solutions that takes a focused look at consumer spending trends drawn from over 150 million U.S. credit and debit cards representing 100 M+ consumers. Each edition examine

WASHINGTON, Aug. 10, 2026 - Retail sales rose again in July, marking the tenth consecutive month of gains, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by NRF. "Retail sales maintained their steady upward momentu

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