Agilitypr

When organizations launch a new initiative, they often have a clear narrative in mind: the story they want to see reflected in the media and the message they want audiences to take away. But once that initiative enters the public conversation, the narrati

I've spent over two decades telling clients where their story needs to show up. Right now, a lot of them are asking the wrong question. They ask me how to get covered by a magazine, or how to get on a morning show, or how to fix a bad review. Fair questio

Let's face it. If an individual at a public relations agency wants to get ahead, being Mr. or Ms. Nice Person will keep you trying to convince journalists that a number 10 pencil is better than a number 9 for the relatively few years before you are fired