Anton Sten

Digital Design · Industrial Design

Overview

I work with teams who need clarity in their product design. I work hands-on with a few product teams at a time, usually when things are still unclear. I set the direction, design the core flows, and raise the bar on quality.

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Blog 3 months ago
The point of a system is fewer decisions
I've been building a design system with an AI agent lately, and every now and then I have a slightly uncomfortable thought: why are they paying me to do this? I'll spend some time deciding how I want something structured, explain it to the agent, and watc
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Blog 4 months ago
Designing voice first, without the answers
I usually write about things after I've figured them out. There's a problem, some wrong turns, and eventually a lesson that holds up well enough to share. This post is different. I'm in the middle of designing a voice-first product right now, and I have m
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Blog 4 months ago
Working backwards
This weekend I visited a friend who studies at an art school. She showed me around the studios, walls covered in figure drawings, still lifes, and portrait studies in various stages of completion. It brought back memories from my own school years. I studi
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Blog 4 months ago
The Tools I Use to Run My Business
As you may know, I don't think new tools are key to success, hard work is. That said, coming from someone who loves to try out all the new shiny things , I think it makes sense to keep a list of the tools that stuck with me. This is the updated 2026 versi
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Blog 4 months ago
Designing for trust
A founder reached out a few months ago about a new wealth management product. He wanted a founding designer, I was booked through the summer, so it stayed a conversation rather than a project. But I wrote him a long reply that I've been coming back to in
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Blog 5 months ago
The feature conversation
I'm a link hoarder. Like most people, I save things I'm never going to look at again. But three links from the past few weeks kept pulling me back: a piece from Sequoia , one from Arielle Jackson in First Round Review , and one from Elan Miller . A VC fir
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Blog 6 months ago
The 2-7 problem
Emmett Shine said something a while back that I haven't been able to shake. He was talking about AI output, not in the abstract, but on a scale. Picture a one-to-ten grade for quality. A 10 is the thing you remember for years. A 1 is the thing that makes
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News Anton Sten 1 year ago
Products People Actually Want
A book for designers and product people who are tired of building the wrong thing. From user research to design systems to stakeholder communication.
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