Apostra news and milestones

Dans une interview exclusive, le vétéran du programmatique et fondateur d'AppNexus Brian O'Kelley livre au JDN les détails du modèle opérationnel et financier d'Apostra, son nouv…

Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut the need for companies like Apostra?

Scope3 no more. Enter, Apostra, a startup that wants to replace programmatic advertising with AI agents.

Agentic advertising lets brands discover and evaluate media in full context - not the flattened version programmatic forces. Here's what that means.

How leading marketing teams are redesigning work around AI - and why agentic advertising is the clearest early model for what comes next.

AI agents are already buying media. Here's how publishers unlock the full value of their audiences and inventory in agent-driven workflows.

Agentic advertising is opening AI-native surfaces brands have never been able to buy. Here's what Sponsored Intelligence means and what CMOs should do now.

AI agents are replacing channel-by-channel media buying with portfolio-based coordination. How agent-to-agent media buying works, and why it matters.

AdCP is the open industry standard that lets AI agents discover, negotiate, and transact in advertising - like HTTP for the web, USB for hardware.

The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.

Scope3 promotes Emma Mulitz to Head of Engineering and Lillie Ratliff to Head of Product as the company scales its agentic advertising platform.

Notes from CES 2026: agentic advertising is a system-level rebuild, not an efficiency tool - five shifts the industry is making in 2026.

Case study: Allagash Brewing and Campfire's brand agent blocked 83% of misaligned content and 5x'd spend on brand-suitable Meta inventory.

Discover how brand agents transform seasonal tentpole media planning and buying by replacing generic targeting with brand-specific, AI-driven intelligence.

$20B+ in digital ad spend disappears each year. Christina Cubeta's CMO playbook for using AI to reconnect spend with outcomes in 2026.

Keyword-based brand safety blocks millions in quality inventory. Brand Standards uses LLMs to evaluate context, tone, and meaning, not just word lists.

How regulated advertisers - pharma, financial services - use brand agents to break out of endemic-only buys without relaxing legal safeguards.

Stop paying for waste, start funding quality. Scope3 brand agents block MFA and IVT, enforce brand suitability, and optimize for attention.

Brand Standards uses LLMs to analyze content contextually - restoring access to premium inventory that legacy keyword filters have been overblocking.

The advertising industry is being rebuilt around AI agents that negotiate and optimize autonomously. How AdCP enables it - and where to start.

Introducing brand agents: an always-on AI media buyer that evaluates every impression against your brand's stories, standards, and quality controls.

Agentic advertising is transformative for brands - powering efficient campaigns, deeper cultural resonance, and lasting ROI for the whole ecosystem.

AI agents unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable growth for brands and agencies.

In agentic advertising, your brand agent is only as good as the prompts you write. How effective brand prompts encode values, voice, and edge cases.

Scope3 has promoted Tim Collier to Chief Commercial Officer as the company accelerates its agentic advertising strategy globally.

In agentic advertising, a brand agent is an AI system you build and train to represent your brand in every media decision.

AI agents are changing how media buying works, making advertising smarter, more sustainable, and more aligned with a brand's values. Here's how.

Legacy programmatic was built for fewer channels and stable identifiers. Agentic AI replaces it with agents that evaluate each impression in real time.

What makes AI 'agentic'? An agent reasons about goals, plans steps, and acts autonomously - and that distinction matters for the future of advertising.

How AI agents in media buying solve the performance and sustainability gap - already deployable on Meta, TTD, Amazon, and Index Exchange.

Industry coverage of Scope3's Agentic Media Platform and Brand Standards launch - Digiday, Adweek, Marketing Brew, ExchangeWire, and more.

Scope3 partners with several companies including Ebiquity to launch an agentic ad platform that uses AI to improve efficiencies.

Increased AI usage carries with it some serious environmental implications.

Scope3, a collaborative sustainability platform decarbonizing media and advertising, announced the closing of $25 million in a strategic funding round led by GV. The funding roun…

BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform